Chuo Ward, Kobe, Hyogo, Japan.


Motoi Oyama



ASICS is an acronym for "Anima Sana In Corpore Sano," a Latin phrase meaning "A Sound Mind in a Sound Body." The brand emphasizes the idea of promoting physical health and wellness.


ASICS is a Japanese company, and many of its products are made in Japan. However, to meet global demand, ASICS also manufactures some products in other countries, such as Vietnam and China.


Yes, ASICS is well-known for its running shoes. Their models often incorporate innovative technology like GEL cushioning for enhanced comfort, and the brand has a reputation for durability and support.


ASICS shoes tend to run true to size, but the exact fit can depend on the specific model and your foot shape. It's generally recommended to try shoes on in-store or check online reviews for sizing advice on specific models.


You can clean ASICS shoes with mild soap and warm water. Remove the insole and laces and wash them separately. Avoid drying your shoes in direct sunlight or near a heat source.


Kihachiro Onitsuka, a former military officer, establishes Onitsuka Co., Ltd., the precursor to ASICS. The company initially makes basketball shoes out of his living room in Kobe, Japan.


Onitsuka Co., Ltd. introduces the Marathon Tabi, a shoe designed for long-distance running.


The brand gains international recognition when it starts exporting shoes to Australia, marking its first global expansion.


During the Tokyo Olympic Games, several athletes wear Onitsuka shoes, helping the brand gain visibility and prestige on a global platform.


The brand launches the Mexico shoe line, known as Onitsuka Tiger. The shoes become popular for their distinctive crossed stripes design.


Onitsuka Co., Ltd., GTO Co., Ltd., and JELENK Co., Ltd. merge to form ASICS Corporation. The new brand name, "ASICS," is an acronym for "Anima Sana In Corpore Sano," a Latin phrase meaning "A Sound Mind in a Sound Body."


ASICS America Corporation is established as a wholly-owned subsidiary.


ASICS introduces the GT-II, the first running shoe with Gel technology, which provides superior cushioning and comfort.


The company debuts the Kayano Trainer, a shoe that quickly becomes a classic in the ASICS lineup and an iconic style in the athletic footwear industry.


ASICS Research Institute of Sports Science is established in Kobe, providing the brand with cutting-edge research facilities to improve and innovate their products.


ASICS continues to grow, innovating with new shoe technologies and expanding its global presence. The brand also becomes more involved in sponsoring athletes and sports events.


ASICSTIGER brand is re-issued and a full product lineup is rolled out to meet the expanding "sports lifestyle" market demand.


FlyteFoam-Based Running Shoeis released. The lightest midsole material in the history of ASICS.


Novak Djokovic (wins the international tennis tournament in 2018) wearing ASICS tennis shoe "GEL-RESOLUTION™ NOVAK" to great success in various tournaments.

Yasuhito Hirota is Appointed COO and Representative Director


METASPEED™ SKY/EDGE running shoes released


Yasuhito Hirota was appointed President CEO, COO and Representative Director, and Motoi Oyama was appointed Chairman and Director.

ASICS launched the trainning wear that incorporated the same functional structure as the “Podium Jacket”, the main item of the official sportswear for the Japanese national team at the 2021 international multi-sport competition. It was equipped with ACTIBREEZE™, a unique functional structure that identifies areas where body temperature tends to rise and effectively lowers humidity based on the "ASICS Body Thermomapping" proven by the ASICS Institute of Sport Science.


Ronnie Fieg reflects on the importance of ASICS.


Kiko Kostadinov x ASICS

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