ASICS
BRAND NAME
ASICS
HQ
Chuo Ward, Kobe, Hyogo, Japan.
CEO
Motoi Oyama
WHAT DOES ASICS STAND FOR?
ASICS is an acronym for "Anima Sana In Corpore Sano," a Latin phrase meaning "A Sound Mind in a Sound Body." The brand emphasizes the idea of promoting physical health and wellness.
WHERE ARE ASICS SHOES MADE?
ASICS is a Japanese company, and many of its products are made in Japan. However, to meet global demand, ASICS also manufactures some products in other countries, such as Vietnam and China.
ARE ASICS GOOD RUNNING SHOES?
Yes, ASICS is well-known for its running shoes. Their models often incorporate innovative technology like GEL cushioning for enhanced comfort, and the brand has a reputation for durability and support.
HOW DO ASICS SHOES FIT?
ASICS shoes tend to run true to size, but the exact fit can depend on the specific model and your foot shape. It's generally recommended to try shoes on in-store or check online reviews for sizing advice on specific models.
HOW TO CLEAN ASICS SHOES?
You can clean ASICS shoes with mild soap and warm water. Remove the insole and laces and wash them separately. Avoid drying your shoes in direct sunlight or near a heat source.
1949
Kihachiro Onitsuka, a former military officer, establishes Onitsuka Co., Ltd., the precursor to ASICS. The company initially makes basketball shoes out of his living room in Kobe, Japan.
1953
Onitsuka Co., Ltd. introduces the Marathon Tabi, a shoe designed for long-distance running.
1955
The brand gains international recognition when it starts exporting shoes to Australia, marking its first global expansion.
1964
During the Tokyo Olympic Games, several athletes wear Onitsuka shoes, helping the brand gain visibility and prestige on a global platform.
1966
The brand launches the Mexico shoe line, known as Onitsuka Tiger. The shoes become popular for their distinctive crossed stripes design.
1977
Onitsuka Co., Ltd., GTO Co., Ltd., and JELENK Co., Ltd. merge to form ASICS Corporation. The new brand name, "ASICS," is an acronym for "Anima Sana In Corpore Sano," a Latin phrase meaning "A Sound Mind in a Sound Body."
1981
ASICS America Corporation is established as a wholly-owned subsidiary.
1986
ASICS introduces the GT-II, the first running shoe with Gel technology, which provides superior cushioning and comfort.
1990
The company debuts the Kayano Trainer, a shoe that quickly becomes a classic in the ASICS lineup and an iconic style in the athletic footwear industry.
1993
ASICS Research Institute of Sports Science is established in Kobe, providing the brand with cutting-edge research facilities to improve and innovate their products.
2000-2010s
ASICS continues to grow, innovating with new shoe technologies and expanding its global presence. The brand also becomes more involved in sponsoring athletes and sports events.
2015
ASICSTIGER brand is re-issued and a full product lineup is rolled out to meet the expanding "sports lifestyle" market demand.
2016
FlyteFoam-Based Running Shoeis released. The lightest midsole material in the history of ASICS.
2018
Novak Djokovic (wins the international tennis tournament in 2018) wearing ASICS tennis shoe "GEL-RESOLUTION™ NOVAK" to great success in various tournaments.
Yasuhito Hirota is Appointed COO and Representative Director
2021
METASPEED™ SKY/EDGE running shoes released
2022
Yasuhito Hirota was appointed President CEO, COO and Representative Director, and Motoi Oyama was appointed Chairman and Director.
ASICS launched the trainning wear that incorporated the same functional structure as the “Podium Jacket”, the main item of the official sportswear for the Japanese national team at the 2021 international multi-sport competition. It was equipped with ACTIBREEZE™, a unique functional structure that identifies areas where body temperature tends to rise and effectively lowers humidity based on the "ASICS Body Thermomapping" proven by the ASICS Institute of Sport Science.
