Highsnobiety

ASICS

BRAND NAME

ASICS

HQ

Chuo Ward, Kobe, Hyogo, Japan.

CEO

Motoi Oyama

INSTAGRAM

WHAT DOES ASICS STAND FOR?

ASICS is an acronym for "Anima Sana In Corpore Sano," a Latin phrase meaning "A Sound Mind in a Sound Body." The brand emphasizes the idea of promoting physical health and wellness.

WHERE ARE ASICS SHOES MADE?

ASICS is a Japanese company, and many of its products are made in Japan. However, to meet global demand, ASICS also manufactures some products in other countries, such as Vietnam and China.

ARE ASICS GOOD RUNNING SHOES?

Yes, ASICS is well-known for its running shoes. Their models often incorporate innovative technology like GEL cushioning for enhanced comfort, and the brand has a reputation for durability and support.

HOW DO ASICS SHOES FIT?

ASICS shoes tend to run true to size, but the exact fit can depend on the specific model and your foot shape. It's generally recommended to try shoes on in-store or check online reviews for sizing advice on specific models.

HOW TO CLEAN ASICS SHOES?

You can clean ASICS shoes with mild soap and warm water. Remove the insole and laces and wash them separately. Avoid drying your shoes in direct sunlight or near a heat source.

1949

Kihachiro Onitsuka, a former military officer, establishes Onitsuka Co., Ltd., the precursor to ASICS. The company initially makes basketball shoes out of his living room in Kobe, Japan.

1953

Onitsuka Co., Ltd. introduces the Marathon Tabi, a shoe designed for long-distance running.

1955

The brand gains international recognition when it starts exporting shoes to Australia, marking its first global expansion.

1964

During the Tokyo Olympic Games, several athletes wear Onitsuka shoes, helping the brand gain visibility and prestige on a global platform.

1966

The brand launches the Mexico shoe line, known as Onitsuka Tiger. The shoes become popular for their distinctive crossed stripes design.

1977

Onitsuka Co., Ltd., GTO Co., Ltd., and JELENK Co., Ltd. merge to form ASICS Corporation. The new brand name, "ASICS," is an acronym for "Anima Sana In Corpore Sano," a Latin phrase meaning "A Sound Mind in a Sound Body."

1981

ASICS America Corporation is established as a wholly-owned subsidiary.

1986

ASICS introduces the GT-II, the first running shoe with Gel technology, which provides superior cushioning and comfort.

1990

The company debuts the Kayano Trainer, a shoe that quickly becomes a classic in the ASICS lineup and an iconic style in the athletic footwear industry.

1993

ASICS Research Institute of Sports Science is established in Kobe, providing the brand with cutting-edge research facilities to improve and innovate their products.

2000-2010s

ASICS continues to grow, innovating with new shoe technologies and expanding its global presence. The brand also becomes more involved in sponsoring athletes and sports events.

2015

ASICSTIGER brand is re-issued and a full product lineup is rolled out to meet the expanding "sports lifestyle" market demand.

2016

FlyteFoam-Based Running Shoeis released. The lightest midsole material in the history of ASICS.

2018

Novak Djokovic (wins the international tennis tournament in 2018) wearing ASICS tennis shoe "GEL-RESOLUTION™ NOVAK" to great success in various tournaments.

Yasuhito Hirota is Appointed COO and Representative Director

2021

METASPEED™ SKY/EDGE running shoes released

2022

Yasuhito Hirota was appointed President CEO, COO and Representative Director, and Motoi Oyama was appointed Chairman and Director.

ASICS launched the trainning wear that incorporated the same functional structure as the “Podium Jacket”, the main item of the official sportswear for the Japanese national team at the 2021 international multi-sport competition. It was equipped with ACTIBREEZE™, a unique functional structure that identifies areas where body temperature tends to rise and effectively lowers humidity based on the "ASICS Body Thermomapping" proven by the ASICS Institute of Sport Science.

2023

Ronnie Fieg reflects on the importance of ASICS.

HAL STUDIOS x ASICS

Kiko Kostadinov x ASICS

Latest Stories

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  • Kiko & ASICS Cooked Up Insanely Good Mules (Shocker)

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  • These ASICS Aren’t Just Weatherproof, They're Made for Monsoons

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  • ASICS' Criminally Underrated Sneaker Enters a Beautiful Villain Era

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  • A Guide to Pairing Your Sneakers With Shorts

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  • Studio Nicholson's ASICS Sneaker Is Leather-Lined Luxury (EXCLUSIVE)

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  • From HOKA to adidas, Browse This Week’s Best Sneaker Releases

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  • 38 Japanese Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them

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Highlights

  • A Guide to Our Favorite ASICS Shoes on The Market

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  • These Under the Radar ASICS Sneakers Deserve Your Attention

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  • The ASICS Novablast Took Over This Year & These Pairs Show Why

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  • Kiko Kostadinov & ASICS Are Rewriting the Rules of Collaboration

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  • Kiko Kostadinov’s ASICS Sneakers Are Too Good to Be Slept On

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