Brand: Awake NY x ASICS
Model: GEL-LYTE III
Release Date: August 19, August 23
Editor’s Notes: Hey, what's your flavor? Because Awake NY has four new ones.
Awake NY said "long time, no see" to its partner ASICS, linking again with the Japanese footwear brand for a new sneaker collab.
Awake NY tackles ASICS' GEL-LYTE III silhouette for the first time ever, placing a "youthful spin on an iconic design," per Awake NY's release announcement.
Awake NY's ASICS GEL-LYTE III sees the 90s model earn new stripes. Precisely, ASICS's famed Tiger Stripes trademark receives a fresh transparent look instead of its usual leather appearance.
Awake NY's logo joins the GEL-LYTLE III branding on opposite side of the heels. Meanwhile, ASICS' imprint assumes its usual position on the midsole.
The Awake NY x ASICS GEL-LYTE III also sees the silhouette's traditional ribbed knit, suede, and leather upper doused in four rich color schemes — hues that instantly reminded me of ice cream or gelato flavors.
The magenta and black Awake NY x ASICS GEL-LYTE III sneakers could easily pass for a berry offering.
At the same time, the yellow/blue scheme look like a mango and cotton candy swirl, an unlikely yet intriguing combo I wouldn't mind trying IRL.
Of course, I can't leave out the black and silver color scheme — which restocks at Footlocker on August 23 — whose speckled paneling oozes cookies and cream vibes.
Then again, maybe my sweet tooth is just getting the best of me.
And I'm not one intrigued by Awake NY x ASICS GEL-LYTE III's frozen treat-esque colorways. All four iterations of the collaborative sneakers have arrived and departed in the same breath, quickly selling out on Awake NY's site.
But don't fret. The Awake NY x ASICS GEL-LYTE III collab is currently available on resale platforms – some sizes are even below retail – waiting patiently to be scooped up as someone's choice flavor.
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