Sneakerheads, start your engines. Or, at least your metaphorical engines. In a year stuffed full of sneakers inspired by everything from childhood TV shows and popular space-themed film franchises, a shoe has finally dropped for gearheads, NASCAR watchers, and young people who can’t drive but love to pretend they can. Enter: the new ASICS GEL-1090. After pre-launching on Highsnobiety’s online store, ASICS is now gearing up for the worldwide launch of the new sneaker.
Before the GEL-1090 found its way to the racetrack for this year’s iteration, it was initially introduced as an alternative to the ASICS legacy Kayano model. But, over time, its classic, aerodynamic style has proved its cultural longevity. Launched in 2004, the trainer hit the market as the optimal, unpretentious running shoe.
The new GEL-1090 still holds a democratic appeal; although, it leans further into the high-octane spirit of racing. Its design was inspired by the winding motorways, zip ribbons, and ever-unfurling expansion of the asphalt streets. The sneaker contains a weightless foam midsole in Y2K silver, white, and a dash of eye-catching orange – not too far from the color of a highway traffic cone. The textured white mesh exterior, bisected by a navy and silver ASICS criss-cross, unifies the complementary palette. New colorway update aside, the ASICS GEL-1090 continually remains a simple, clean, and reliable choice for speed demons everywhere.
Available at select retailers, but coming soon on ASICS.com – stay tuned.