Highsnobiety

Highsnobiety's Neu York is a multi-media celebration of the Big Apple. Explore everything happening here and shop the collection from September 8, online and in-store.

"Our north star is not to take the graphics too seriously because, at the end of the day, it's just a T-shirt," says John Kim, the co-founder of clothing brand At The Moment, over a video call. Specializing in graphic tops, the brand's dedication to not taking itself too seriously can be seen in the sheer range of designs it creates.

From mid-century furniture to ranch dressing, the label has a tongue-in-cheek graphic top for almost every topic — all casually photographed against a grey concrete floor for its highly engaged community on Instagram — and its latest designs arrive in collaboration with Highsnobiety.

We've teamed up with the brand as part of Neu York, a multi-media celebration of our second home, creating three T-shirts and a hoodie that illustrate the best and the worst of The Big Apple.

Available to shop from September 8, the drop consists of T-shirts dedicated to New York's ever-present rodents (AKA rats) and two of the city's signature culinary delights: hot dogs and chopped cheese sandwiches.

A grey hoodie rounds off the collection, paying homage to the Flatiron Building, a central part of New York's iconic skyline that's easily identified by its triangle shape.

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"At The Moment is an ongoing database of ideas," says Kim, with our collaboration being the latest to join that database. "We have this whole audience on Instagram that will comment [on our posts] and say, 'Hey, could you make this?' We're like, 'Yeah. Why not?'"

This unconventional, laid-back approach informed the brand's name ("We make whatever we want to make, at the moment," explains Kim) and it makes for some refreshingly well-humored tops.

Keep Scrolling To Shop At The Moment x Highsnobiety

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At The Moment x HighsnobietyNew York Rats T-Shirt
$45
Buy at Highsnobiety
At The Moment x HighsnobietyFlatiron Building Hoodie
$95
Buy at Highsnobiety
Image on Highsnobiety
At The Moment x HighsnobietyHot Dog T-Shirt
$45
Buy at Highsnobiety
Image on Highsnobiety
At The Moment x HighsnobietyChopped Cheese T-Shirt
$45
Buy at Highsnobiety

The At The Moment x Highsnobiety collection will be available to shop from September 8, online and in-store at our New York pop-up store (located at 21 Greene Street, New York, 10013). The release is part of Neu York, Highsnobiety's multi-media celebration of the Big Apple.

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