Here at BunterCasting, we can meet up to 200 potential superstars a month, from countless different countries with numerous different experiences. Castings can be fast-paced and exciting but sometimes we need to slow everything down and find out exactly what is going on in the minds of these beautiful people…

In no.7 of our ongoing series with Highsnobiety, we collaborate again with Fashion Director Atip W, photographer Daniel Fraser and film-maker Oliver Bloor to ask who, what, where, why and how the hell they are making any sense of everything going on around us at the moment…


We noticed Akira had a ‘wise-ness’ in the first two minutes of meeting her. Born and raised in Queens, New York, Akira is very philosophical about recently finding herself in the middle of the fashion industry. Stopping by London, in between Paris and Milan, we managed a swift catch-up on her whirlwind world…

“I envision fashion becoming more diverse and moving away from racism - the world is becoming more diverse, hopefully it's inevitable. There should be no more black and white now.”

“Don't work or support a brand or company that doesn't believe in your ideals. Fashion would be nothing without us; the community. You can support brands that care for things outside of fashion, not just overpriced denim.”

“I’m American and finding the US really interesting at the moment. It's as though the more time I spend away from home, the more I realize how distinct we are from everyone else. We practically live on our own planet. We seem to do everything so differently…”

“My most surreal moment has been fitting with Kanye and Armani. Two people I never thought I would see in my life. When I was 17 in New York, a top agency told me they wouldn't even look at me because I'm black. Now to be working with McQueen and Helmut Lang, so soon! I’ve learned not to focus on the negatives but the positives and to keep pushing. I'm dreaming right now.”


Meeting Annika-marie we felt like she is just starting to shine – due to prioritising her education, we have only worked together on smaller projects but recently have been able to confirm her on a mainstream global campaign. Also with ambitions in acting and film, Annika-marie’s talent lies in using her fascination with psychology to study and try to understand the minds of others…

“I warn against taking everything you read to be guaranteed and true. Always try to receive your information from different sources and critically analyse them by considering different points of view before forming an opinion. I recommend sites like that cover news from all around the world instead of only local ones.”

“I want the next generation to appreciate all the opportunities that they get - for example education or to travel in foreign countries. Knowledge and understanding of history, other cultures, religions, and people, combined with a constant and open-minded interest in the world, can improve all our lives.”

“It makes me sad to see how much rage and hate there sometimes as I believe that in the end, we are all people looking for love, peace, and freedom in this world. However, we won’t find this with blaming others for our problems and being violent and close-minded against them.”

“Studying psychology, I am very interested in peoples’ mental health as I know how much this affects the individual’s life. In my opinion, based on my own experiences and what I know from others, we models are on a high risk for certain issues such as anxiety, depression, and anorexia. Judged mainly by our appearance and measurements, rather than character, skills, and knowledge. But having no success is not necessarily due to anything negative about the model, it can be just a set of coincidences that make you right for a certain job at a certain time.”


We originally cast Frida for a Levis Campaign in 2011, she has continued to inspire and fascinate us, particularly due to her blog on mental health. Also pursuing her ambition of acting, she is genuinely inquisitive and open to the lives and experiences of others. Her brain and outlook combined, Frida has the perfect combination to be able to achieve her goals.

“I think the best way to find out information is by talking to others because then you also get to hear different opinions and can question your own views. I'd say always do your research. Never read something and take it for fact.”

“I'm very passionate when it comes to mental health but sadly I still think it's being over looked. I myself have suffered from depression and was at a place I felt I'd never escape from. Hearing Stormzy recently speak up and talk about his struggle on is album was so refreshing.  I hope this will be a turning point for more people to openly discuss mental health.”

“I'm just as unsure as anyone as to what is going to happened as a consequence of the last 12 months. All I know is that politically, it will be a very uncertain time for many of us. I've always thought we should be a united world, why do we have to segregate constantly? What is that teaching our children?”

“Writing has been my savior. It allows me to express what I'm feeling and in turn acknowledge for myself my fears and insecurities. Caring for and losing my dad has help me understand that we are all vulnerable and it really is those little things that matter most”


We cast Prim to be one of the few womenswear models in the mens shows in January – her look became one of the most iconic of our season. Interested in work behind the camera, Prim is also inquisitive and informed, planning to direct her own work in the coming couple of years. Constantly questioning how we receive and perceive information, we look forward seeing her own work very soon…

“One thing I am noticing is the selective coverage of media and how it only portrays what sells and not what matters, for example the war in Syria. Trump is causing a lot of controversy right now which gets so much attention but still no one seems to know what to do about the bombing and killings in Syria…”

“I think the future of fashion will incorporate more gender-neutral concepts since there has been a large movement recently that encourages people to consider a person's gender on a spectrum rather than through defined labels.”

“Im also fascinated by Bhutan because it is a country that doesn't use modernisation and technology to influence their country.  Their way of life has not changed in years – its also interesting that they limit the amount of people who can visit their country.”

“Everything seems to be built to make life much more convenient for people. For example, if you want to watch live jazz music you can just do that on youtube. You don’t need to travel all the way to a jazz bar to do that. Getting out of your comfort zone and actually doing things in reality is a much better way to create experiences in life.

Martha Rose

Ball of energy Martha-Rose, bounces into castings – both skateboarding and yoga keep her focused and full of positive energy. A hit with both designers and other models, our chats with her are always too short. In our chat we learned about how she uses her active mind to help her wellbeing and stay consistent with her work.

“I myself suffer from anxiety disorder. If I'm honest, I don't really see any changes in how the larger fashion brands make young models like myself feel. From certain angles with certain designers, it does seem like some things are changing but I honestly don't see it with the big names at all.”

“I think there’s a lot we can do when buying into fashion. We need to promote models of all sizes! I want to see amazing clothes on a variation of women in campaigns – the more different and interesting people are, the better.”

“Before modeling, I wanted to be a midwife! This has stayed with me and I’m still very much a very maternal person. I’m so looking forward to the point in my life where I will have children.”

“I’m in the process of learning how to not to let what clients and people think of how I look effect me. I was so upset when something didn't go as planned and I would think "I'm not beautiful enough". Now I just brush it off and think that fashion and beauty are far from the most important things in the world! I care about traveling, relationships and animals!”

  • Photography:Daniel Fraser
  • Videographer / Director:Oliver Bloor
  • Styling:Sophie Casha
  • Hair:Shukeel @Frank Agency
  • Make-up:Oonah Anderson
  • Casting Director:Sarah Bunter
  • Casting Assistant:Ilze Zee Vira
  • Models:Akira @First Management, Annika-Marie @Next, Martha-Rose & Frida @Select Models, Prim @ Nevs Models

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