After months of anticipation, Balenciaga has finally opened its flagship store on London's New Bond Street – and it is a treat.

Like everything else that Demna touches, the store has been carefully planned out, with even the smallest detail being considered.

Set across three floors, the store has an intentionally "unfinished" look, with concrete walls, exposed cables, and a display in the basement that has been purposely created to look like the area is under construction. Basically, it looks like an abandoned warehouse space that just happens to house clothes and accessories worth millions.

When I first went down the stairs, it made me think of the feeling you get when you enter a secret, underground rave. You know you're in an odd space, but what's waiting on the other side is big, bold, and really fun. (I say this as someone who's been to approximately zero raves, but this is exactly what I imagine it is like, minus all the designer pieces scattered around the room).

Entering the store doesn't feel like the classic clean and polished experience you usually have in luxury, instead, it is more like an experience. As you travel across the floor, there are plenty of hidden details – don't miss the elevator, it is my personal favorite (and the Balenciaga teams favorite, too).

There's no doubt that Balenciaga has had an impressive year, securing Kim Kardashian as the face of the brand, launching the bag of the moment – the Le Cagole, bringing back Crocs for another collaboration, and putting on the most memorable show of Paris Fashion Week by miles.

The Fall/Winter 2022 collection was also on display during my visit to the space, showcasing the label's new techniques which include working with mushroom leather, archival shapes and silhouettes, and of course, always playing with the unexpected.

As the COVID-19 pandemic is finally slowing down, a good retail experience has never been more appreciated. There's no way you can truly appreciate some of Balenciaga's most intricate pieces through a screen, but when you're there in person, so many new things are revealed in each garment.

If you're in London and want to visit the new space, the store opens on March 26, and is located on New Bond Street.

We Recommend
  • silver sneakers
    Polish Up Your Footwear Rotation with These Silver Sneakers
    • Sneakers
  • ROA sneakers
    Your Feet Will Thank You for These Winter-Ready Sneakers
    • Sneakers
  • nicole kidman balenciaga ambassador
    Step Aside, Kim K. Nicole Kidman Is the New Face of Balenciaga
    • Style
  • designer shirts
    These Designer Shirts Are Made With The Finest Fabrics
    • Style
  • Balenciaga & Crocs' furry clog collaboration in brown hair
    Buried Under Fur, Balenciaga's New Crocs Are Barely Visible
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • BabyxSosa with her dad
    Marshall x Patta Passes The Mic to Babyxsosa
    • Lifestyle
    • sponsored
  • Nothing Phone (2a).
    Nothing's Phone (2a) Is Hiding Nothing
    • Culture
  • Image on Highsnobiety
    Flowery ASICS Are Cecilie Bahnsen’s Specialty
    • Sneakers
  • HOKA Hopara 2.
    HOKA's Techy Hiking Sandal Just Got Better
    • Sneakers
  • Late Checkout The Painter.
    Late Checkout: Luxury Fashion Fused With Jet-Setter Panache
    • Style
  • pamela-anderson
    Pamela Anderson Is Mother
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.