Highsnobiety

Balmain has released a short film exploring the idea brotherhood for the launch of its new sneaker range. Dropping today, the collection features three new silhouettes which, like the film, draw on the military influences that are a longstanding cornerstone of the Parisian brand’s design DNA.

Shot by Berlin-based creative director Vitali Gelwich and produced in partnership with Highsnobiety, the dream-like clip is inspired by army life and the unity and camaraderie among troops, which Vitali reinterprets more broadly as "brotherhood".

“It's a very metaphorical word that stands for support, for family, for a union," explains Gelwich. "The people who surround me are like family and what we have is like a brotherhood. It's very intimate, we support each other. The same way they do in the military or at high school.”

Image on Highsnobiety
Image on Highsnobiety
Image on Highsnobiety
Highsnobiety / Vitali Gelwich, Highsnobiety / Vitali Gelwich, Highsnobiety / Vitali Gelwich

Although the military references are clear as is the nod to Balmain’s famed army, the clip remains open to interpretation with no defined narrative.

“It’s like a fragment of a dream. There is no start, there is no end, but you still see sequences that everyone feels familiar with,” says Gelwich. “Some scenes feel real, some feel surreal, and they fuse into each other.”

Image on Highsnobiety
Image on Highsnobiety
Image on Highsnobiety
Highsnobiety / Vitali Gelwich, Highsnobiety / Vitali Gelwich, Highsnobiety / Vitali Gelwich
Image on Highsnobiety
Image on Highsnobiety
Highsnobiety / Vitali Gelwich, Highsnobiety / Vitali Gelwich

While it's easy to drift away in the emotive clip, shift the attention to the models’ feet and you’ll be treated to a closer look at Balmain’s three new sneaker silhouettes.

Tying in with the overarching theme, the collection is inspired by military footwear with the hero silhouette titled the Troop sneaker boot. As described by Balmain’s creative director Olivier Rousteing, “It’s going to be the definition of the army sneaker, a true military sneaker.”

Taking cues from soldiers' footwear, the Troop boasts a high-cut ankle, metallic Fidlock buckle closure, and either full leather or nylon upper. Balmain-branded tape wraps over the laces to finish off the kicks.

Presented alongside the Troop are two other new silhouettes – the Glove and the B-Ball. Bringing a fashion-forward feel to the drop, the Glove features a full leather sock-like upper secured with a zip along the heel and finished with Balmain branding embossed on the front. Meanwhile, the B Ball draws inspiration from basketball silhouettes and boasts a mid-cut height, leather paneled upper, and extended outsole that adds a modern edge to the design.

Your Highsnobiety privacy settings have blocked this JW Player video.

The collection is available now at Balmain's exclusive pop-up at Selfridges London and on selfridges.com, and drops online at Balmain.com on July 8.

  • Director & PhotographerVitali Gelwich
  • Executive ProducerKlaudia Podsiadlo
  • Casting DirectorDominik Wimmer
  • 1st Assistant DirectorAnne Thieme
  • ProducerMelody Micmacher (Stink Films Berlin)
  • Project ManagerJohanna Gerhart
  • Production AssistantFallon Stang
  • Production AssistantFlorian Hülbig
  • TalentNoah Samassa at M4 Models
  • TalentJulius Gerhardt at Success Models Paris
  • TalentMatty Carrington at Select Model Management
  • TalentLamine Faty at The Claw Models Paris
  • MusicLa Femme - "Le vide est ton nouveau prénom" (Marlon Magnee / Sacha Got) - Courtesy of Sony/ATV Music Publishing France
  • Director of PhotographyMaximilian Pittner
  • 1st Assistant CameraDaniel Merget
  • 2nd Assistant CameraTobias Blicke
  • Steadicam OperatorYoshua Berkowitz
  • StylistChristian Stemmler
  • Stylist AssistantIna Witzel
  • Set DesignerEmilia Margulies
  • Set Designer AssistantGraziano Capitta
  • Make up ArtistIschrak Nitschke
  • Hair stylistDushan Petrovich
  • 1st Photo AssistantSimon Schreiner
  • 2nd Photo AssistantPaul Skulimma
  • 3rd Photo AssistantLukas Wenninger
  • EditorJacob Ipsen at Sec Studio
  • ColoristLuke Morrison at Electric Theatre
  • Saltwater Berlin
  • Special ThanksDaria Marie Küpker, Marie Niemann
We Recommend
  • balmain olivier rousteing interview
    Balmain Found Its Unicorn: a Future in Footwear
    • Sneakers
  • Balmain Unicorn Shoe
    Today's Forecast: Blue Skies For Balmain x Ant Kai
    • Sneakers
  • Ant Kai and Balmain
    Balmain and Ant Kai See A Real Life Unicorn
    • Sneakers
    • sponsored
  • adidas simpsons shoes november 2023
    Without Further A-D’Oh, a New Simpsons x adidas Collection
    • Sneakers
  • Rick Owens Double Bumper Sneaker
    Thicc Boys to Amplify Proportions to Astronomical Levels
    • Sneakers
    • sponsored
  • Loewe Chore Jacket in Red and Pink
    Wary of Winter? Winter Wool Will Win You Over
    • Style
    • sponsored
What To Read Next
  • awake ny jordan air ship sneaker
    Awake NY's Jordan Sneaker Is Ready for Landing
    • Sneakers
  • bottega veneta fw24
    Bottega Veneta Winter '24 Is Pure Genius
    • Style
  • solange knowles fashion week outfits
    In Solange's Insanely Cool Style We Trust
    • Style
  • new balance 1000 sneaker 2024
    New Balance Is Back With Another Solid Sneaker Revival
    • Sneakers
  • HS x Cetaphil
    Cetaphil & Highsnobiety Bestow A Self-Care Sanctuary Amid Fashion Week
    • Beauty
    • sponsored
  • HOKA Elite Terrain System Clifton L Suede
    HOKA’s New Sneaker Isn’t Like Other HOKAs
    • Sneakers