Global fashion search platform Lyst has published its first quarterly ranking of brands and products for 2021. After an extremely tumultuous year in fashion, the shopping platform turned up some intriguing findings.
In terms of men's products, many will be relieved to hear that Lyst has confirmed that “peak sweatpant has passed.” Brunello Cucinelli’s luxurious denim shirt in sixth place typifies "in-between" dressing as a phased return to the office and social occasions begin. Similarly, the popularity of the Moncler Gui vest and the Arc’teryx Beta AR jacket evince a general “back to work” shift.
Various trends reflect the year politically. Not only did Bernie Sanders’ US presidential inauguration look break the internet back in January, but it also sent consumers chasing after his Burton Edgecomb jacket. Searches rose a ridiculous 96 percent for the brand overall and the “Bernie Jacket” became the ninth hottest men’s product this quarter.
On the brands front, Gucci retained its standing at the top for a consecutive quarter, mostly owed to strong demand from online shoppers. As the house prepares to celebrate its 100th year, there's been a lot of buzz around pictures of Lady Gaga and Adam Driver on the set of the forthcoming unaffiliated movie, House of Gucci.
Nike catapulted back into the 10 in second place having reported a 59 percent increase in digital sales. Slightly further down the list, Dior entered for the first time to take third position, while Off-White™ was knocked down to 10th place.
Predictably, e-commerce continued to perform well, but this is caveated by the prediction that consumers will divert to travel and experiences as the world gradually opens up and travel resumes.
To create the report, Lyst aggregates shopping behavior, engagement statistics, and social media information to reveal the most successful and talked about brands of each quarter.
Check out the lists of hottest brands and menswear products of Q1 below.
Hottest Brands in Q1 of 2021
1. Gucci 2. Nike 3. Dior 4. Balenciaga 5. Moncler 6. Prada 7. Louis Vuitton 8. Bottega Veneta 9. Saint Laurent 10.OFF-WHITE
Top Products in Q1 of 2021 (For Men)
1. Adidas YEEZY 450 sneakers 2. Moncler Gui vest 3. Prada logo bucket hat 4. Nike Dunk Low sneakers 5. Arc’teryx Beta AR jacket 6. Brunello Cucinelli button-down denim shirt 7. Patagonia Classic Retro-X fleece jacket 8. Salomon XT-Wings 2 Advanced sneakers 9. Burton Edgecomb jacket 10. Rick Owens Geobasket sneakers