Global fashion search platform Lyst has published its first quarterly ranking of brands and products for 2021. After an extremely tumultuous year in fashion, the shopping platform turned up some intriguing findings.

In terms of men's products, many will be relieved to hear that Lyst has confirmed that “peak sweatpant has passed.” Brunello Cucinelli’s luxurious denim shirt in sixth place typifies "in-between" dressing as a phased return to the office and social occasions begin. Similarly, the popularity of the Moncler Gui vest and the Arc’teryx Beta AR jacket evince a general “back to work” shift.

Various trends reflect the year politically. Not only did Bernie Sanders’ US presidential inauguration look break the internet back in January, but it also sent consumers chasing after his Burton Edgecomb jacket. Searches rose a ridiculous 96 percent for the brand overall and the “Bernie Jacket” became the ninth hottest men’s product this quarter.

On the brands front, Gucci retained its standing at the top for a consecutive quarter, mostly owed to strong demand from online shoppers. As the house prepares to celebrate its 100th year, there's been a lot of buzz around pictures of Lady Gaga and Adam Driver on the set of the forthcoming unaffiliated movie, House of Gucci.

Nike catapulted back into the 10 in second place having reported a 59 percent increase in digital sales. Slightly further down the list, Dior entered for the first time to take third position, while Off-White™ was knocked down to 10th place.

Predictably, e-commerce continued to perform well, but this is caveated by the prediction that consumers will divert to travel and experiences as the world gradually opens up and travel resumes.

To create the report, Lyst aggregates shopping behavior, engagement statistics, and social media information to reveal the most successful and talked about brands of each quarter.

Check out the lists of hottest brands and menswear products of Q1 below.

Hottest Brands in Q1 of 2021

1. Gucci 2. Nike 3. Dior 4. Balenciaga 5. Moncler 6. Prada 7. Louis Vuitton 8. Bottega Veneta 9. Saint Laurent 10.OFF-WHITE

Top Products in Q1 of 2021 (For Men)

1. Adidas YEEZY 450 sneakers 2. Moncler Gui vest 3. Prada logo bucket hat 4. Nike Dunk Low sneakers 5. Arc’teryx Beta AR jacket 6. Brunello Cucinelli button-down denim shirt 7. Patagonia Classic Retro-X fleece jacket 8. Salomon XT-Wings 2 Advanced sneakers 9. Burton Edgecomb jacket 10. Rick Owens Geobasket sneakers

What To Read Next

  • Image on Highsnobiety

    Thanks to Telfar & Moose Knuckles, Your Y2K Winter Uniform Is Here

    Style
  • Image on Highsnobiety

    Rick Owens & Dr. Martens Made Corsets For Your Calves

    Style
  • Image on Highsnobiety

    Ah Yes, More Tabi Sneakers From Margiela & Reebok

    Sneakers
  • Image on Highsnobiety

    These adidas Shoes Aren’t What They Seem

    Sneakers
  • Image on Highsnobiety

    Swarovski Makes Dr. Martens Sparkle

    Style
  • Image on Highsnobiety

    2022's Most-Searched Skincare Brands Prove the Power of TikTok

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.