Germany: home of the automobile, Jagermeister, bratwurst sausages, and numerous fire apparel brands you’ve probably yet to discover.
The “Made in Germany” trademark is a handy signifier for those who consider quality to be paramount. The phrase was originally coined by the British in 1887 after low-priced German products began to infiltrate the country’s domestic market. Officials hoped it would sway consumers away from imports and toward homegrown sellers, but instead it had the opposite effect, becoming a synonym for reliability. Wunderbar!
Fast forward over 100 years and Germany still continues to churn out some of the most hard-wearing and dependable apparel and footwear around. This is the country that birthed the adidas Samba, after all.
If your wardrobe is in need of a revival, especially with warm weather on the horizon, why not eschew your usual spots and instead look to Europe for some Teutonic inspiration? Below, we’ve rounded up some of our favorite brands that may have flown under your radar. Quality, as they say, is key.
In German, “Klar” means “clearly.” It’s also the word Munich footwear brand VOR uses to describe its razor-sharp design methodology.
This is elevated lifestyle sneakers done right, utilizing only the finest of materials with a near-obsessive commitment to perfection. If you’re looking to invest in a high-grade Stan Smith alternative that will last a lifetime, look no further than the brand’s celebrated 3A model.
Engineering collective OBS made a splash last year with its knock-out leather handbags — but there’s much more to the brand than accessories. Still relatively new on the scene, the brand’s uber-sleek, hyper-futuristic design approach is reminiscent of other technical streetwear labels like A-COLD WALL*. And how about that homepage?!
Let’s be honest: shopping for trans-seasonal wardrobe staples at this time of year is a headache. Step in AMH, the brainchild of Ashley Marc Hovelle. The designer, who takes a strong ethical stance when it comes to his craft, has been carving out a name for years thanks to his constant stream of versatile knitwear and accessories. Growing out of Germany, the brand is now stocked in over 30 countries — a testament to its caliber.
There are three certainties in life: death, taxes and the inevitability of April showers. That’s why g-lab is a name you ought to remember
The weatherwear purveyor pair contemporary fashion aesthetics with true performance, ensuring you stay dry while looking the part. Utilizing multilayer fabrics with a water column of up to 10.000mm, g-lab’s garb will protect you from even the most inclement weather.
Munich label A Kind of Guise executes suiting with more precision than a German soccer player from the penalty spot. Combining modern craftsmanship with a traditional sensibility, materials such as Scottish Harris Tweed, Swiss EtaProof cotton, Austrian Loden-Steiner wool, and Steiff furs have featured in past collections. Dope eyewear range, too.
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