Blondey McCoy, founder of London-based label Thames and a firm fixture on London’s skate scene delves into his next creative venture with this fashion film project titled, "Land of the Livid."
Directed by and starring 20-year-old McCoy -- alongside two of his longtime friends Jack Fussey and Robin Lambert -- the film showcases new and old pieces from Thames, which started in his bedroom when he was 15, as well as skating around areas like Southbank and Soho.
Interestingly, McCoy failed to secure the rights to the music he initially wanted to soundtrack the film, so he acquired a keyboard and learned to play two of his favorite tunes by himself -- Abba’s “The Winner Takes It All” and The Smiths’ “Oscillate Wildly.”
The film is being featured as part of the British Fashion Council's Men's Week this June.
In other news, OFF-WHITE and IKEA just announced a collaboration on Instagram.