It's Bottega Veneta which stars in this week's installment of people going ballistic at stupid high fashion shit. The brand drew the ire of right-wing news and celebrity content aggregator the Daily Mail after a $2,000 necklace (that, according to the rag, looks like a landline phone cord) appeared on its website.

"Calling all fashion victims!" read the headline, before the piece went onto quote a "baffled shopper" who said, "Who the hell is gonna buy this, gen-Zers who have never experienced a landline?" Zing!

The accessories in question were initially flagged by fashion watchdog-cum-LED light purveyor Diet Prada, which brought attention to another new Bottega piece — a €2,500 Etsy-inspired floral beaded necklace. "Bottega is the new Vetements," declared a caption, alongside hashtags such as "#SMH" and "#dumb." It's true, both these pieces are ridiculous and, if you're asking me, look a bit naff. But given the fact the beads have now sold out on Matches Fashion, many rich people disagree.

Having worked at the vanguard of fashion #content for close to five years, I've realized there are fewer things that get tongues wagging than the faux outrage article. The formula is simple: Take one item relatable to the average person on the street and then rant about why a luxury house has bastardized it. That might be a pair of grass-stained Gucci jeans, or perhaps it's Ralph Lauren overalls with paint splatters. If you can do so in an indignant tone, even better. Within minutes you'll be watching those likes roll in (Diet Prada's post has over 100,000 as of the time of writing). Quite simply, nothing gets those shares quite like when you're sticking it to the man for being out of whack with reality. (Full disclosure: We have been there and done it, too.)

But this argument falls down when you consider that all high-fashion is, on varying levels, completely ridiculous — just some tat more so than others. Off the top of my head, there's Chanel's $20,000 fishing rod; Versace's $800 weights; Tiffany's $700 ping pong paddle; Saint Laurent's $105 pool float... Supreme released an actual fucking clay brick! And that's just the novelty items. How about the profits from apparel like these T-shirts? Aside from that, I reckon there's always been an insidious classism at play with this kind of thing, in that these articles only appear when the price point is above a certain threshold. Trust me, if you went to certain deprived areas in the UK, the idea of spending more than $30 on an item of clothing is bordering on lunacy. It's all relative.

Bottega Veneta selling a necklace that would cost, say, $90 to make at some 300 percent mark-up is not a scam or foul play so long as there are people out there with bad taste and more money than sense who will buy it. It has always been mind-bogglingly expensive, and has never tried to hide the fact it isn't for anyone other than the uber-wealthy, so why are we supposed to be offended, exactly? Supply and demand, and all that. Meanwhile, the likes and followers keep rolling in and the luxury brands count their banknotes. Everyone's a winner.

What To Read Next

  • Image on Highsnobiety

    Hanae Mori's Butterfly Effect

    Style
  • Image on Highsnobiety

    Michael B. Jordan Is Living Proof That Sleeves Are Irrelevant

    Style
  • Image on Highsnobiety

    Drowning in Light: Exploring the Best of Stone Island's Reflective Outerwear

    Style
  • Image on Highsnobiety

    Fallin' Through Stüssy's Fall '22 Lookbook

    Style
  • Image on Highsnobiety

    Reign of Fire: Sonoya Mizuno Takes on Her Biggest Role Yet

    Culture
  • Image on Highsnobiety

    Post Netflix Binge, Vans Goes Full Fanboy for Stranger Things

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.