Calvin Klein will be partnering with Heron Preston for the brand's first major collaboration with a designer. "Heron Preston for Calvin Klein" sees Calvin Klein staples such as underwear, denim, and white shirts reimagined by Preston, who weaves in his signature attention to detail while staying true to Calvin Klein's MO of essential and stylish functionality.
The collaboration was initiated when Preston came into CK as a consultant and began to identify what he considered to be the key elements of the Calvin Klein style, namely its dedication to attractive and iconic basics. Calvin Klein promises the collaboration will be seasonless, unspecified to any kind of gender, all the while "catering to body and identity inclusivity." The previous, wholly underrated Heron Preston x Levi's collab from 2020 showed us classic red tab jeans in a totally new light, so we'll be hoping for more of the same.
“We have this idea of working with different visionary and creative people to help tell a Calvin Klein story through the lens of their perspective on, or experience with, the brand," says Jacob Jordan, Global Chief Merchant, Head of Product Strategy & New Product Ventures at Calvin Klein. "I see this project as a first step; it’s a reawakening for the brand, moving us closer in our connection to culture and creativity. It is about forming interconnected partnerships who can help us tell our story in a way that maybe we couldn’t on our own.”
The new collection will become available on April 23 in the US and select markets in Asia and Europe with prices ranging from $138 – $298 for sweatshirts and hoodies, $36 - $88 for underwear, and $185 - $225 for denim. You can buy it here.
Stay tuned for further information coming shortly.