Balmain / Dan Beleiu
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Balmain / Dan Beleiu

Following her first appearance for Fall 2014, Cara Delevingne has been tapped by Olivier Rousteing to star in Balmain‘s Spring 2019 campaign. WWD gives us a look at two black-and-white images from the project, captured by photographer Dan Beleiu.

The first photograph sees Delevingne sitting completely naked in front of a giant B logo that was originally created by Pierre Balmain and relaunched towards the end of last year in conjunction with the fashion house’s new identity.

“I love her so much that I don’t want to see any clothes on her,” said Rousteing. “Her gaze is so strong and magnetic, it’s nearly an item of clothing in itself.”

“The campaign images are very sensual, but there is nothing flirtatious about them,” the designer added. “Cara has such a strong presence and personality: we chose a pared-back set to let her gaze and the lines of her body do the talking.”

The second photo from Balmain’s Spring 2019 campaign showcases Delevingne and Rousteing recreating Janet Jackson’s iconic 1993 Rolling Stone cover.

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Iconic 🙏🏽🙏🏿🙏🏾🙏🏼

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Your hand My hand

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“It references all the iconic album covers of the Nineties, which were big pop culture moments of our childhood,” a 33-year-old Rousteing told WWD. “The campaign shows the reunion of two skin tones, one black — or mixed race — and one white. Choosing to pose naked was all about authenticity. We’re going back to basics: I wanted something pure and transparent.”

Balmain is expected to work with Cara Delevingne on into 2019.

For more on the house’s Spring 2019 campaign, visit WWD.

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