You may recall how, last month, JAY-Z and Beyonce's newly born twins, Sir and Rumi, were inadvertently introduced to the world after the couple submitted a trademark application for the babies' names. The pair had already filed the same motion for their first child, Blue Ivy, while Kimye and the Beckham's have done likewise for their offspring. Naturally, the public has been busy speculating on the reasoning behind these moves, with some even going as far to accuse the parents of exploitation.

According to a new article by The Fashion Law, the motives are twofold. The first, unsurprisingly, is linked to money. When the name is registered, celebrities will be able to cash in through licensing or selling products using the trademark.

Secondly, and perhaps most importantly, registering the name means that a third party won't be able to do so. In 2013, JAY-Z addressed this point in an interview with Vanity Fair, saying: “People wanted to make products based on our child’s name and you don’t want anybody trying to benefit off your baby’s name."

As with all legislation, when you scratch beyond the surface, the rules aren't exactly transparent and differ depending on the continent. For further reading, head on over to The Fashion Law website.

Now watch Jimmy Kimmel prank the public over the twins' names.

What To Read Next

  • Image on Highsnobiety

    You've Seen Pickle Rick, Now Behold Banana KAWS

    Culture
  • Image on Highsnobiety

    Joe Freshgoods & Vans Enter Their Honeymoon Phase

    Sneakers
  • Image on Highsnobiety

    Justin Bieber Is Back in His Middle School Bag

    Style
  • Image on Highsnobiety

    Lourdes Jeans Laugh At The Pocket Space In Cargo Pants

    Style
  • Image on Highsnobiety

    Beware, These Outfits Are Loud And They're Proud

    Style
  • 686 x grateful dead

    686 Takes Grateful Dead Out for a Hike in the Grateful Adventures Collection

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.