Are there any brands better known for creating magic than global titans Coca-Cola and Disneyland® Paris.
Coca-Cola and Disneyland® Paris have maintained a long-term collaborative relationship since 1992. To celebrate the 30th anniversary of Disneyland® Paris, Coca-Cola is unveiling a limited edition collection titled ‘Classic Paris’
Past collaborations have seen the release of various accessories and park merchandise, including bottles and homeware. However, the brands are uniting once again to drop what will be their first exclusively apparel collaboration. The line which is curated by Highsnobiety is a formal conclusion to our Not in Paris series.
Neither Coca-Cola nor Disney® are newcomers to the fashion industry, with both Coke and Disney® taking up roles as major players of the streetwear game in recent years.
Both brands are well versed in driving cultural conversation and have etched their ways into the hearts of fans and customers by creating memorable experiences over the years. Coca-Cola has always been part of the conversation around fashion. The brand has notable collaborations with everyone from Nigo, Kith and Staple Pigeon to Karl Lagerfeld, Marc Jacobs and Comme des Garçons. Disney®, which is fresh off its latest Givenchy campaign, boasts ventures with Gucci, Adidas, Uniqlo, Pandora and even Barbie.
This latest venture consists of minimalist streetwear pieces, including baseball caps, t-shirts, and hoodies. Following a ‘grungy’ rendition of France’s red, white and blue national color palette, the range sports Coca-Cola and Disneyland® Paris branding, which has been reimagined as a joint logo and is inspired by ‘90s minimalism as seen on the catwalks and sidewalks of 1992.
The drop, which launches on July 15, is available via the Highsnobiety Store, is stocked at Coca-Cola’s recently launched concept store in London’s Covent Garden, and can also be found within retail outlets at Disneyland® Paris. A purchase of apparel items from this release unlocks a free day pass to Disneyland® Paris which only adds to the appeal of copping something cozy.