Amsterdam-based clothing brand Daily Paper is opening up its first U.S. store in New York City's Lower East Side.
Daily Paper is known for mixing African cultural heritage with contemporary designs. The store's bright color choices and patterns reflect the brand's DNA which has helped set it apart. It is one of several reasons as to why they are one of the fastest growing young brands from Europe right now.
The new LES space is a two-story 1,140 square foot building with access to the roof. They say their aesthetic is Afrofuturistic, which is visible even before entering the store. There is a Dutch Gable over the façade that is covered with crushed Arizona Iced Tea cans, resembling beadwork done by artisans in African countries. Founders Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini collaborated with Heather Faulding of 4plus Designs to help bring their vision to life.
The clothing on the first and second floors is not separated by gender, creating a fluid environment. The second floor is where you can find a larger selection of Daily Paper's latest collection as well as a cafe, and a place to sit and relax. The team really wanted to bring that "clubhouse" feel to the store and make it a community hangout.
With so many New York staples recently closing, the opening of Daily Paper is a breath of fresh air and gives the label a chance to claim its place as a new stomping ground for the downtown kids and fashion enthusiasts to go hang out at. The guys have never had trouble creating a strong following around the brand and have effortlessly weaved fashion, music, and art together. They are excited and confident that the Lower East Side will embrace them with open arms. They will be officially open on October 24th.
Daily Paper NYC Flagship Store 18 Delancey Street, New York, NY Hours
Monday - Saturday:11AM - 7PM
Sunday: 11AM - 6PM