Italian designer and brand Danilo Paura is supporting its FW19 collection with a new campaign shot by photo and video duo Ragazzi Nei Paraggi. Starring four creatives from New York, the project is an ode to the development of the crew concept.
The campaign ultimately finds Guido and William of Ragazzi Nei Paraggi interpreting how the parallel stories of independent designer and art director Leta Sobierajski, street golfer Patrick Barr aka Tiger Hood, hairdresser Jake Ungrey, and illustrator/designer/researcher/women’s activist Emily DaButt come together.
Danilo Paura insists that the streets are the breeding ground for a FW19 collection that sees precious fabrics promoting the tailoring of Bohemian streetwear. One of the standout items from the range, the Alpaca Sweater, represents the evolution of a classic icon with an argyle pattern that fades from left to ride. Furthermore, the Ragazzi Nei Paraggi-shot campaign showcases the brand’s seasonal collaboration with Italian footwear label Superga.
The gallery above highlights Leta Sobierajski, Patrick Barr, Jake Ungrey, and Emily DaButt going about their daily routine in their natural environment, donning styles from Danilo Paura FW19. You can shop the collection by visiting pauraclothing.com.
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