Dior just announced that it will be showing its Spring/Summer 2021 women's ready-to-wear collection live on TikTok. The move finds the French house joining other luxury brands in utilizing a digital platform to broadcast a runway show.

Fans will be able to see Maria Grazia Chiuri's latest collection in real time when the show is livestreamed on September 29 at 2:30 pm on Dior's TikTok account. "A new feature on the platform, livestreaming promises a moment of creativity and sharing infused with magic and emotion," Dior said in a statement.

We may be reading entirely too much into this, but could Dior's decision to show on TikTok be at all political? After Trump's chaotic ruling regarding the platform, the house could very well be taking an anti-Trump stance through the subtle maneuver.

Trump threatened to ban TikTok in the United States for quite some time, but recently he decided to allow a deal that will see Oracle becoming the app’s cloud provider and a minority investor, while ByteDance remains the majority owner. All of this came after Trump and TikTok had been at odds for months, dating back to when TikTok users sabotaged his Tulsa rally.

One thing's for certain, however. Dior's TikTok show is a sign of the times. As previously mentioned, many brands are taking to digital platforms for their shows as COVID-19 has changed the way live events are carried out for the foreseeable future. Earlier this month, for example, Burberry used streaming platform Twitch to showcase its SS21 collection.

Dior will be joining the likes of Saint Laurent, JW Anderson, and Louis Vuitton to utilize TikTok to livestream its show.

We Recommend
  • gerrit-jacob
    Shop the Best of Gerrit Jacob SS23 Here
    • Style
  • Trending TIk Tok Songs Highsnobiety
    TikTok Songs We Can't Get Out Of Our Heads
    • Culture
  • Image on Highsnobiety
    The Best Fashion Documentaries Every Highsnobiety Reader Should Watch
    • Style
  • Image on Highsnobiety
    Inside Kanye's Secret YEEZY SEASON 10 Show
    • Style
  • Image on Highsnobiety
    Sorry, SHEIN: That Influencer Trip Was Sus AF
    • Culture
  • Image on Highsnobiety
What To Read Next
  • Timberland
    Global Icons Tell the Story of Timberland’s Classic Yellow Boot
    • Footwear
    • sponsored
  • iwc-highsnobiety
    IWC Offers A Double Dose of Watch Perfection
    • Watches
    • sponsored
  • bape 101 feature2 A Bathing Ape nigo
    Everything You Ever Wanted to Know About BAPE (and Some Things You Didn't)
    • Style
  • hiking shoes
    These Hiking Sneakers Combine Style and Substance
    • Style
  • Workwear pants
    12 Workwear Pants That Are Clocking Overtime
    • Style
  • BAPE x Highsnobiety Offers a Full Matching Uniform
    BAPE x Highsnobiety Collaborate on a Full Fall Uniform
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.