Only Kith Could Bring Erewhon to New York — But It Comes With a Cost
Last month, Kith made a statement by literally stopping New York traffic to host a runway show titled “INSTITUTION.” Now, with the opening of Kith IVY, it’s going beyond mere New York institution.
A private padel club housed on the rooftop of a West Village residential commercial building, Kith Ivy is also host to New York’s first-ever Erewhon.
Yes, streetwear mega-retailer Kith managed to coax Erewhon out of its LA home for the first time, delivering its pricey, organic, celebrity-cosigned smoothies to the people of New York.
But there’s a catch.
According to reports, it’ll cost $36,000 in initiation fees plus an annual payment of $7,000 to get access to Kith Ivy and, by extension, the in-house Erewhon.
As if paying $20 for Hailey Bieber's Strawberry Glaze Skin Smoothie wasn’t already enough.
Note that even for that price, you don’t get access to an entire Erewhon supermarket but an Erewhon-branded tonic bar.
Still, Kith Ivy comes with amenities like that aforementioned padel court, a private gym, and a restaurant by the owners of the East Village’s Cafe Mogador. There’s also a boutique that’ll stock Kith’s new Padel line of the same name.
However, all is not lost for anyone craving an Erewhon smoothie in the Big Apple. New Yorkers within the vicinity of Kith Ivy will be able to get smoothies delivered from Erewhon’s Kith Ivy outpost via Postmates and Uber Eats.
Kith already wears many hats, of course.
It's a retailer with 21 outposts worldwide, a similarly expansive cereal bar, a fashion brand with handfuls of diffusion lines, and a many-armed collaborator on everything from sports cars to dad shoes.
This new project marks a significant expansion to the already vast Kith-everse. "The Kith Ivy club in New York is our most holistic entry into hospitality, expanding outside of dining into true lifestyle services, sport and wellness, and product," commented Kith founder Ronnie Fieg in a statement.
Kith can now add "home to the first Erewhon outside of California," to its long list of accomplishments.
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