From the ground up

Recently, we had the opportunity to sit down with ACRONYM’s principal designer Errolson Hugh in Berlin.

With the release of Hugh’s white-on-white ACRONYM x Nike Lunar Force 1 for the “AF100” pack, and the recent NikeLab ACG launch, we had a number of pressing questions for the Canadian-born designer.

Not only does Errolson walk us through the design of his deconstructed Air Force 1, and highlight key pieces of the ACG collection with Nike designer Johanna Schneider, but Hugh also provides some insights into how aspiring designers can get hired at ACRONYM. Lastly, Hugh gave us an exclusive look at his customized pink ACRONYM x Nike Lunar Force 1.

Check out the full interview with Errolson and Johanna above.

Pretty in pink. @erlsn.acr’s custom ACRONYM Lunar Force 1. #hskicks ?: @c_danforth

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Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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