Fiverr's Latest Campaign Proves Its Talent Can Make Something From Nothing
When you stop to think of it, all of the best things in life started from nothing. The initial spark of an idea holds a lot of weight, and the only thing that makes 'nothing' successful is the passion, dedication, and if you’re lucky, talent, behind the project. Enter: Fiverr.
Fiverr’s freelance platform connects millions of talented graphic designers, copywriters, coders, etc. to people with great ideas who need a bit of help bringing it to life. Eager to showcase talent from its own roster, Fiverr’s last project incorporated its own freelancers, including a copywriter, package designer, 3D animator, printmaker, and catalog designer to highlight its co-created office essentials capsule collection.
Now, Fiverr flexes its impressive roster yet again in its latest campaign, “Something From Nothing”, which highlights its embrace to the start of any project. Getting further insight into Fiverr’s latest campaign, we connected with one of the artists who helped bring the project to life, Sarah Rose Andrew. The LA-based artist considers her own work minimal, modern, and clean, making for an interesting starting point on Fiverr’s “deliciously vague” prompt to “design your interpretation of what ‘nothing’ means to you”.
Check out Fiverr’s campaign and read up more on Andrew below.
How would you describe your design aesthetic?
Most of my work tends to be conceptual, minimalist, modern, abstract, and clean. But I can be very versatile and my clients range from children's toys to hand-crafted artisans and high-end fashion.
What inspires you most when creating?
I have a few ways of getting inspired; it depends on the project and what needs to be done that day. But I'd say the best one is working with clients who have a great initiative for their project or company and are trying to do good in the world. I like being part of different teams with such different people from around the world and in different sectors. Not being stagnant or repetitive also helps keep the creativity flowing. And my three dogs. We can all learn a lot from dogs.
Tell us a bit about your part in the “Nothing to Something” campaign by Fiverr.
The prompt was essentially "design your interpretation of what 'nothing' means to you." I didn’t receive an entire campaign concept, which I appreciate because it was great to see the collection of all of these divergent ideas at the reveal. I'm notoriously a little manic when it comes to delivering assets, so I actually did four different designs. The prompt was so deliciously vague that I couldn't limit the different concepts that came to mind. I tend to drift towards hand-drawn typography so I knew that would be the base for at least one direction.
What’s one current trend within the design industry that you wish would end?
Probably the semi-resurgence of 90's nostalgia. That decade died for a reason. And for everyone to stop trying to get into the NFT trend.
What is the best aspect of working with Fiverr?
I love not having to chase invoices, or write contracts! Those are both built into the platform and system. There is upfront pricing right away on each gig, so there's [hopefully] no sticker shock to a client. After a kickoff meeting, you spend time with notes and follow-up and the time to write out the project itself, and sometimes a client won't sign on with you when they see the quote. So Fiverr's platform saves me time, potential frustration, and energy because writing SOWs, contracts, and invoicing drains my soul.
Why did you choose this direction in your extension on the “Nothing to Something” campaign?
I played with a few of my first designs and tried to figure out which one worked best for the original thought that came to mind when I heard the prompt. Design is half about failure and learning from that. I had to get real used to rejection.
What is your dream collaboration design project?
I think about this all of the time and my answer usually depends on what I'm working on and thinking about at the time. I would love to do branding and packaging for Bark Box. I have always wanted to brand a hotel. And I would love to work with Sagmeister.
