Brand: FRAME

Season: Fall/Winter 2021

Buy: FRAME's website and stores

Editor's Notes: Denim-centric American label FRAME prefers a pretty low-key presence, letting its selection of quietly luxe clothing do the talking. FRAME's menswear line, as no-nonsense as its architectural namesake, is undergoing a rebirth but, even still. FRAME is playing its cards close to the chest.

Rather than espousing the ins and outs of its new collection, FRAME is giving the clothing room to breathe in an appealingly organic seasonal campaign.

"It’s style over fashion," FRAME co-founder and creative director Erik Torstensson told me. "This season and beyond, we’re taking a different approach to menswear with a collection that establishes a system of dressing. We provide the building blocks [and] it’s up to the man to put his look together."

These building blocks come by way of wardrobe classics "refreshed" with subtly implemented technical textiles — padded gilets and blazers — and easy fits. These are clothes made to be layered: coat over sweater over shirt.

Simple but not boring. There are more advanced items that seem to make odd bedfellows at first blush, like zippered turtlenecks, pajama shirts, and leather pants. But the reliably accessible proportions and tamped-down palette only better aligns these disparate stylistic cues.

After all, even the most conservative styles have room for a little bit of fun. What's a wardrobe without a little expression?

"Clothing should not only look good but also feel good," Torstensson continued. "This collection simply magnifies how we do that through building blocks, such as tees and denim, that mix and match seamlessly and cohesively."

"If FRAME were a machine, its garments would be the multifunctional, interchangeable components."

If that sounds like a no-frills slant on garment design, it kind of is. FRAME's new menswear lineup skims the chaff from the wheat, leaving only the best basic bits.

And FRAME knows its way around basic bits, demonstrating a deft eye for approachability with its casual tailoring, down jackets, hardy overshirts, knit sweaters, and cargo pants. FRAME's signature denim offering is as equally dependable, eschewing trendy cuts for timeless pairs of washed black and indigo jeans.

"The intent was to design a sophisticated yet comfortable line-up that emphasized fabric, fit, and function: high-quality fabrics sourced around the world, slim but not skinny cuts, wrinkle-resistant pants, machine-washable cashmere, and antimicrobial jeans," finished Torstensson.

"If dressiness is a by-product of that, we’ll take it!"

Your Highsnobiety privacy settings have blocked this Instagram post.
We Recommend
  • parks project
    Parks Project Is Saving Our National Parks, One Outdoorsy Collection at a Time
    • Style
    • sponsored
  • fendi
    FENDI Splits High Fashion In Two For Its Winter 2023-2024 Collection
    • Style
    • sponsored
  • Coca-Cola & AMBUSH
    Coca-Cola x Ambush Glimpses Into the Future of Fashion
    • Style
  • Image on Highsnobiety
    Blundstone as Function? Duh. Blundstone as Fashion? Yes!
    • Sneakers
  • adidas LFSTLR Collection
    The adidas LFSTLR Collection is a Win for Fashion and Football
    • Street Style
    • sponsored
  • Image on Highsnobiety
What To Read Next
  • Browns Sale
    Bag 85% off Casablanca, Palm Angels & More in this Sale
    • Style
  • adidas YEEZY Slides, YEEZY Foam Runners & YEEZY BOOST 500 sneakers in adidas' March 2024 restock
    adidas YEEZY's March 2024 Drop: Everything to Know
    • Sneakers
  • Miu Miu x New Balance 530.
    Miu Miu's Flattened New Balances Are Gorgeously Flattering
    • Sneakers
  • Craig Green FW23 and SS24
    Craig Green’s Deceptively Uncomplicated Sophistication
    • Culture
  • Miu Miu x New Balance 530.
    Miu Miu's Latest NB Is a Luxury Running Shoe
    • Sneakers
  • Tyler the Creator x LV
    Tyler, the Creator For Pharrell's LV Is a Stroke of Brilliance
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.