G-SHOCK continues its time in the spotlight, this time alongside the Museum of Youth Culture on a special edition GW-M5610U-1ER and the "Grown up in G-SHOCK" Exhibition.

If there's any brand worthy of recognition for its impact on youth culture, Casio's G-SHOCK is certainly one of them. Since its inception in 1983, it's earned a cult following across subcultural groups and movements, with its deep hip-hop roots putting it at the forefront of streetwear.

G's relationship with hip-hop over a quarter of a century birthed some of the brand's most recognizable and level-raising collaborations, including the likes of BAPE and A$AP Ferg, with Daily Paper and Moncler Genius lead the pack more recently.

With its team up with London's Museum of Youth Culture, the shock-resistant watch experts settle into this positioning as a youth cultural icon in totality.

Taking the iconic GW-M5610U-1ER model as its base, the collaboration comprises a resin band featuring images from the Museum's archive by Legendary photographer Gavin Watson. The design celebrates "Growing up in Britain" and showcases some of the photographer's most iconic works, capturing youth-subcultural movements such as the Skinheads, Rave, and Punk scenes.

By all definitions, this watch is a statement piece – though it takes on a classic black base (similar to many other collabs on the model), Watson's work steals the spotlight thanks to its heavy white printed contrasts and intricate details. The touch of red on the face is a nice touch, too.

Each watch comes complete with bespoke packaging and a "Grown up in G-SHOCK" limited edition zine.

Your chance to shop the G-SHOCK x Museum of Youth Culture GW-M5610U-1ER arrives on February 18, online, and at the G-SHOCK Carnaby St FLagship store in London.

What To Read Next

  • Image on Highsnobiety

    Palace’s Winter Lookbook Is Cold, In a Good Way

    Style
  • Image on Highsnobiety

    Let Pandora Kick Off Your Keith Haring Collection

    Style
  • Image on Highsnobiety

    There’s More to Bowers & Wilkins’ Px8 Than Meets the Ear

    Culture
  • Deadpool

    Ryan Reynolds' Deadpool Just Revived Hugh Jackman's Wolverine

    Culture
  • Image on Highsnobiety

    Marvel Spotlights Local NYC Heroes Behind Small Businesses

  • Image on Highsnobiety

    On Preview at Pharrell's Auction House: His 18K Gold Blackberry, Custom LV & More

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.