Bumsuk Choi's General Idea presentation at New York Fashion Week showed a Spring/Summer 2015 collection that wasn't so springy. Sticking to his black and white palette, Choi delivered a range that was "inspired by brutalist architecture" -- meaning, in colloquial speech, generally dark and visually strong.

Unsurprisingly, leather and neoprene are used for tops, in both '50s-style work jackets and bombers. Instead of typical light shirting found in warmer months, General Idea sticks with sweatshirts and knits, all with elongated forms and technical details like zippers that open up the sides or detach sleeves.

Standout styles are a hybrid sweatshirt/button-down top, an all-black baseball shirt with white trims, and one navy cardigan that accented the otherwise fully grayscale collection. Grid-like (but not quite) linear patterns unify the range, styled with black boots that are unlaced, just because.

The runway venue is now being converted to a pop-up shop, which will stock General Idea's Fall/Winter 2014 collection as well as Spring/Summer 2015 for pre-ordering. It will be open to the public tomorrow, September 6 through September 30.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.