Gucci have enlisted a familiar crop of faces for its new tailoring campaign directed by long-time Gucci collaborator, writer of Kids and director of The Beach Bum, Harmony Korine.

Tyler, the Creator, A$AP Rocky, and Iggy Pop get messy with spaghetti in the latest tailored pieces from Gucci in a West Coast modernist mansion for the frenzied campaign and accompanying video. As per usual for a Gucci campaign, there's an animal on set, and this time the fashion house have cast Iggy Pop's pet parrot, Biggy Pop to co-star.

Fans of other film auteur Gaspar Noe may recognize the video's banging soundtrack from the opening of his 2018 spectacle Climax.

The latest wares include ruffled shirts, monogrammed blazers, corduroy suits, and bubblegum pink cable knit sweaters – there's also a new Gucci tag prominently sewn onto the arms and pockets of the new pieces for maximum visibility. The styling hones in on each artist's personal style with preppy sweater vests and knitted socks for Tyler, gauche leopard print for Iggy Pop, and denim and statement sunglasses for A$AP Rocky, who also rocks some freshly painted nail art too.

Check out the video below for the full vibe.

 

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