In the UK, Haeckels has always been a staple. The natural skincare brand was founded in 2012, and has since grown to become a favorite amongst beauty lovers. Now, the brand has received a minority investment by the Estée Lauder Companies, meaning that we're in for a treat.
Since its inception, Haeckels has been using natural ingredients, using renewable resources such as seaweed, and making all products in-house, with compostable packaging.
"The Estée Lauder Companies understands what we do and the love we have for it, with a shared goal to pioneer and disrupt the beauty industry. This minority investment provides us the freedom to continue with our vision and purpose. We thank The Estée Lauder Companies for their commitment to our future, and are excited to be joining the company, which has felt like a family since day one," said Charlie Vickery, Haeckels Managing Director.
Estée Lauder has an impressive track record when it comes to investing in brands. It has previously supported cult-favorite's including Dr. Jart+ as well as DECIEM, and is continuing to champion sustainability and transparency within the beauty industry.
Whilst Haeckels has already seen immense growth since opening its first store in Margate in 2013, its recent immersive spa treatment spaces are a glimpse at what is to come.
Focusing on experiential retail outposts, Haeckels will continue to invite customers to explore its vast world, with plenty of opportunities to grow along the way.
"This is just the beginning. We’ve never been more excited. We can finally realize all we set out to do. Thank you for believing in us, growing with us, and trusting us."