Remember the '90s? A time when baggy reigned supreme, windproof gear was all the rage, flannel shirts around the waist was a real thing, and wallet chains were massive (both in length and popularity). Whether its the comfort of said styles or simply the hedonistic associations linked to the decade that gave us Mario Kart, boy bands, and the internet – the resurgence of everything '90s has been about for quite a while now and shows no sign of waning any time soon.

Inspired by that decade and today's trends, H&M has looked back to styles gone by and delivered a new '90s-flavored collection for its streetwear concept arm, Divided. Aptly titled Remixed Nineties, the new range is a collage of ‘90s references. By “remixing” notable styles from that era, H&M invites the wearer to do the same by mixing and matching them with threads from their own wardrobe.

Image on Highsnobiety
Image on Highsnobiety
Highsnobiety / Ahmed Chrediy / Highsnobiety, Highsnobiety / Ahmed Chrediy / Highsnobiety

The Remixed Nineties range nods to various styles and trends of that era from grunge-style flannels, to skate windbreakers, and chunky sneakers. In line with H&M's versatile approach to clothing, there is something for everyone wanting to add an affordable '90s streak to their wardrobe.

The expansive collection comprises all the basics including tees, hoodies, and sweaters, as well as flannel shirts, washed-out jeans, striped sweatpants, and a selection of transitional jackets including windbreakers and puffers. Accompanying the apparel offer are canvas vulc sneakers, a chunky runner, bucket hats, caps, and side bags.

Image on Highsnobiety
Highsnobiety / Ahmed Chrediy / Highsnobiety

We got our hands on a selection of pieces from the Swedish retailer’s retro-flavored offering and, inspired by the aesthetic and spirit of skate culture during that decade, headed to the heart of Europe’s skate scene – Barcelona.

Image on Highsnobiety
Image on Highsnobiety
Image on Highsnobiety
Highsnobiety / Ahmed Chrediy / Highsnobiety, Highsnobiety / Ahmed Chrediy / Highsnobiety, Highsnobiety / Ahmed Chrediy / Highsnobiety

Shot at the Marina, a wide smooth waterfront ideal for ocean-side cruising, stylist Gabriella Norberg demonstrated the versatility of the drop, styling it with contemporary and vintage pieces from high-fashion brands. Peep her looks in the pictures on this page.

Image on Highsnobiety
Image on Highsnobiety
Highsnobiety / Ahmed Chrediy / Highsnobiety, Highsnobiety / Ahmed Chrediy / Highsnobiety

The Remixed Nineties collection is available now at hm.com and in select H&M stores worldwide.

  • PhotographerAhmed Chrediy / Highsnobiety
  • RunnerDjallil Maameri
  • CreativeShane Gormly
  • ProducerRochelle Bambury
  • Production AssistantFania Folaji
  • StylistGabriella Norberg
  • HMURuben Marmol Romero
  • TalentPol Hermoso
  • TalentAnderson
We Recommend
  • Lily-Rose Depp & 070 Shake spotted at Erewhon, Studio City.
    Lily-Rose Depp’s Erewhon Drip Is Extremely 90s
    • Style
What To Read Next
  • PUMA x Noah's new sportswear collection worn on models in locker room.
    PUMA & Noah Say Yes to Wrestling
    • Style
    • sponsored
  • Tyler the Creator x LV
    Tyler, the Creator For Pharrell's LV Is a Stroke of Genius
    • Style
  • Image on Highsnobiety
    Vans' OTW Label Is Taking the Past & Making It Better
    • Sneakers
  • Birkenstock's SS24 1774 sandal collection campaign
    Today's Birkenstock Has Two Sides
    • Sneakers
  • wsr main feb week 4
    From ASICS to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • spring fragrances
    A New Spring Fragrance Is the Ultimate Flex
    • Beauty
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.