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H&M has released a statement following a recent backlash against one of its ads. The picture, which shows a black boy wearing a hoodie that says “Coolest Monkey in the Jungle,” was not well received by customers, prompting claims of racial insensitivity from the likes of Lebron James and P Diddy.

While many customers vowed to boycott the company, notable artists such as The Weeknd have publically cut ties with the brand. In response to the news, Highsnobiety reached out to H&M, who issued the following response:

Our position is simple – we have got this wrong and we are deeply sorry to anyone offended or angered. We strongly believe that racism and bias in any shape or form, deliberate or accidental, are simply unacceptable. We completely understand all the criticism and we agree with it. We have taken down the image and we have removed the garment from sale. We are now investigating internally to ensure this can’t ever happen again.

The retailer also took to Instagram with a statement which mirrored the above. Read it below.

We have got this wrong and we are deeply sorry. Link in bio.

A post shared by H&M (@hm) on

A post shared by H&M (@hm) on

In recent H&M news, the retailer announced the launch of its new affordable luxury label, Nyden

  • Main & Featured Image: Chesnot / Getty Images
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