HUF / Asato Iida
13 more
HUF / Asato Iida
HUF / Asato Iida
HUF / Asato Iida
HUF / Asato Iida
HUF / Asato Iida
HUF / Asato Iida
HUF / Asato Iida
HUF / Asato Iida
HUF / Asato Iida
HUF / Asato Iida
HUF / Asato Iida
HUF / Asato Iida
HUF / Asato Iida

Brand: HUF

Season: Spring 2019

Key Pieces: Green HUF Worldwide pullover in slide 3, white leather high-top sneakers in slide 4, orange HUF Worldwide denim jacket in slide 7, green and purple pullover in slide 10.

Release Date: February 14

Buy: HUF stores, select retailers and online

Editor’s Notes: This week HUF is releasing its new Spring 2019 collection celebrating founder Keith Hufnagel’s roots as a skateboarder in ’90s-era New York City. The brand looks to iconic NYC landmarks and skate spots for inspiration, ultimately capturing the city’s diverse spirit.

HUF carries out various themes through patterns such as “Highline” floral, a nod to springtime in New York parks, in addition to “Fake News” and “Blacked Out” prints referencing historic publications. Alongside apparel and accessories, HUF presents special edition team rider sneaker colorways customized by Jake Anderson, Dick Rizzo and Matt Gottwig.

To commemorate the collection, graffiti artist and longtime friend of the brand, Eric Haze, has painted a mural at NYC’s 12th & A skate spot in the Lower East Side.

HUF is scheduled to launch its Spring 2019 goods, ranging from $10 to $120, on February 14 at HUF flagship stores, select retailers and online.

Not NYC, not LA.

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