With today serving as the official launch of the latest iteration of Apple's iPhone, iPhone X, Casey Neistat took to the streets on New York City to get a better understanding of why a person would be willing to sleep on the street for as long as five days to secure a product.
Not surprisingly, Neistat unearths the fact that most people lined up were planning on reselling the iPhone X - which had already began in places like Hong Kong and Russia.
But for a select few, their commitment was solely related to being enthusiastic about Apple's product.
For more iPhone X coverage, check out our own review above.