Other / Jacquemus

Forget about New York, London, Milan, and Paris – we're ditching the traditional schedule from now on.

Well, at least Jacquemus is.

Over the past few years, plenty of brands has made the decision to show off-schedule. Gucci showed in Los Angeles last year, Bottega Veneta in Detroit, and so on, and it seems to generate just as much buzz as usual.

For Jacquemus' Fall/Winter 2022 show, the brand took to Hawaii together with a group of people that included BLACKPINK's Jennie, SZA, Bretman Rock, Aminé, Jhene Aiko, and more.

Dubbed "LE SPLASH," the collection was shown on the beach, with the ocean as a backdrop, and featured plenty of muted sand hues, bright colors, and Jacquemus' signature romantic silhouettes.

It is no secret that Simon Porte Jacquemus has an affinity for memorable locations. Remember the bright pink catwalk in the lavender field? Or the wheat field?

Hawaii was next level, but not everyone is happy about it.

The state saw a massive surge in COVID-19 cases due to the Omicron variant mid-January, and has been one of the states with the strictest rules throughout the pandemic. However, with increased tourism, keeping cases at a low has been next to impossible, even though Hawaii is the last place in the US to still enforce the mask mandate.

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But, plenty of Hawaii residents have expressed that in fact, Jacquemus took great care of the island, flying his guests in on a private jet, and paying close attention to all COVID-19 guidelines as restrictions were lifted on March 6.

"As a guest to Hawai‘i, JACQUEMUS is taking great care to respect this location, culture, and way of life. We are primarily working with talent and businesses from O‘ahu and the neighbouring islands to leave as small of a footprint as possible," the brand wrote on Instagram, adding, "A curated guest list of local VIPs and friends of the brand, predominantly from the Asia-Pacific region, will enjoy the natural beauty of the island, with our signature colour pop runway staged on the beach and overlooked by the breathtaking Ko‘olau mountain range."

There's no denying that it was a beautiful show, and that Jacquemus' vision extends much further than the French riviera aesthetic he's so known and loved for.

Revisit "LE SPLASH" below.

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