Forget about New York, London, Milan, and Paris – we're ditching the traditional schedule from now on.

Well, at least Jacquemus is.

Over the past few years, plenty of brands has made the decision to show off-schedule. Gucci showed in Los Angeles last year, Bottega Veneta in Detroit, and so on, and it seems to generate just as much buzz as usual.

For Jacquemus' Fall/Winter 2022 show, the brand took to Hawaii together with a group of people that included BLACKPINK's Jennie, SZA, Bretman Rock, Aminé, Jhene Aiko, and more.

Dubbed "LE SPLASH," the collection was shown on the beach, with the ocean as a backdrop, and featured plenty of muted sand hues, bright colors, and Jacquemus' signature romantic silhouettes.

It is no secret that Simon Porte Jacquemus has an affinity for memorable locations. Remember the bright pink catwalk in the lavender field? Or the wheat field?

Hawaii was next level, but not everyone is happy about it.

The state saw a massive surge in COVID-19 cases due to the Omicron variant mid-January, and has been one of the states with the strictest rules throughout the pandemic. However, with increased tourism, keeping cases at a low has been next to impossible, even though Hawaii is the last place in the US to still enforce the mask mandate.

But, plenty of Hawaii residents have expressed that in fact, Jacquemus took great care of the island, flying his guests in on a private jet, and paying close attention to all COVID-19 guidelines as restrictions were lifted on March 6.

"As a guest to Hawai‘i, JACQUEMUS is taking great care to respect this location, culture, and way of life. We are primarily working with talent and businesses from O‘ahu and the neighbouring islands to leave as small of a footprint as possible," the brand wrote on Instagram, adding, "A curated guest list of local VIPs and friends of the brand, predominantly from the Asia-Pacific region, will enjoy the natural beauty of the island, with our signature colour pop runway staged on the beach and overlooked by the breathtaking Ko‘olau mountain range."

There's no denying that it was a beautiful show, and that Jacquemus' vision extends much further than the French riviera aesthetic he's so known and loved for.

Revisit "LE SPLASH" below.

What To Read Next

  • Image on Highsnobiety

    Pop Girlies, Rejoice! Both Beyoncé & Björk Are Going on World Tour

    Culture
  • Image on Highsnobiety

    Seth Rogen Is Included in His $42/Night Airbnb Rental

    Culture
  • Image on Highsnobiety

    Days After BAPE, Nike Sues Lululemon Over Sneakers, Too

    Sneakers
  • Image on Highsnobiety

    Exquisite Technical Normalcy in DAIWA PIER39 SS23

    Style
  • Image on Highsnobiety

    Tom Sachs' NikeCraft GPS Sneaker Returns in 2023

    Sneakers
  • Image on Highsnobiety

    Basquiat Meets Armani in Studio Nicholson Spring 2023

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.