Brand: Jägermeister
Season: N/A
Key Pieces: The full collection consists of 12 pieces, including T-Shirts, sweatpants, beanies, a scarf, socks, and our favorite — the graphic hoodie. The turtleneck, unfortunately, is a friends-and-family exclusive.
Release Date: January 31
Editor’s Notes:
With the global pandemic altering the lives of people all over the world, chilling with the homies for a casual night out is likely one of the first things we’ll want to do once this is all over.
While Jägermeister's foothold in the club and nightlife scene is unrivaled, the tried-and-true herbal drink is reimagining what those boozy nights could look like with its first-ever international streetwear collection. The beverage brand isn't new to the fashion game, however — it dropped its first clothing collection in 2019 that was exclusive to Germany.
Dubbed “Best Nights,” this sophomore collection will be available worldwide and features a range of wardrobe staples decked predominantly in black, and accented by pops of Jägermeister's signature orange and green. The campaign is fronted by a global cast of fashion figures, including NYC-based stylist Bloody Osiris and streetwear's premier senior citizen Alojz Abram, known more affectionately as Streetwear Grandpa.
The collection is also meant to convey a message of optimism that, hopefully, we’ll soon be able to enjoy our best nights out with each other again.
