Style
Where the runway meets the street

A backpack shouldn’t just look good, it should perform too. Yet, designs that successfully combine style and functionality are rare with brands often creating over the top aesthetics or slipping up when it comes to key features. Fortunately, these qualities are second nature to JanSport and something people have come to expect from the brand—with its Hatchet bag series, the brand affirms what those in the know have understood for years.

These days, most people need a backpack that performs in the city rather than the great outdoors, but the barrage of challenges is no less daunting (try walking down Broadway during rush hour). JanSport’s Hatchet balances the desire to look on point at all times with the need to seamlessly navigate the obstacles presented by urban environments and with a vast back catalog of bags to refer to—over 50 years worth, in fact—the brand equips the modern explorer with everything needed for their city adventures.

A common complaint of backpack carriers is the lack of space, but the Hatchet features a dedicated safe place for a laptop, dual water bottle pocket, and an organizer panel to keep electronics separate from stationary. For a more clandestine stash, the design also includes internal and external zippered pockets. Even in a hurry, the Hatchet Backpack simplifies packing and guarantees space for all the essentials.

The Hatchet series has always offered a diverse range of looks and with the release of the Hatchet Special Edition colorways, the original design grows ever more adaptable with seven new looks to work into your style rotation. Standouts include the Grey Marl Techleisure, Canvas Surplus Camo, and Black Dot Matrix, the latter the ultimate nighttime accessory thanks to its black surface with reflective hits.

The JanSport Hatchet Special Edition Backpack is available at jansport.com and select retailers now. Check it out in the galleries above and keep up to date with all the latest from the brand over on Instagram.

Words by Aaron Howes
Branded Content Editor
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