Highsnobiety
Your Highsnobiety privacy settings have blocked this JW Player video.

The ability to traverse multiple worlds is perhaps the apotheosis of any savvy label. Think of all those sleek athleisure lines perfectly suited for both boardrooms and bodybuilding, or, in the case of Japanese brand Goldwin, outerwear that can flit from city streets to the outdoor field.

Established in 1950 in Oyabe, a city in the Western Toyama Prefecture, Goldwin immediately dedicated itself to a minimal and utilitarian sensibility. Since then, it has grown into a sophisticated, technical outdoor apparel brand, deploying sartorial technologies to make sure its brand delivers on promises of versatility, quality, and longevity – all the while mixing and matching effortlessly with one’s personal style.

High-function comfort combined with a no-frills aesthetic underlines Goldwin’s five collections (Ski, Outdoor, Athletic, C3fit, and Lifestyle). Even though most of its pieces are intended to weather the most extreme of outdoor terrains, with a heavy emphasis on on-trend multi-colored shearlings and hard-wearing GORE-TEX 2 Layer this season, this isn’t to say the brand has sacrificed any of its sharp design. Its Hooded Spur Down Coat, for instance, has tapered down filler on the sides and bottom to avoid the dreaded marshmallow silhouette so prominent in winter wear. The Ascend jacket is another example of this, with stylish, envelope-esque pockets. Both are available in Goldwin’s first stateside store in San Francisco.

Opened on November 22, Goldwin’s American branch intends to outfit the Bay Area way of life. Even its exterior design, a low-rise warehouse near the Financial District, naturally fuses into the neighborhood surroundings, demonstrating the label’s eagerness to blend with NorCal customs. Brand Director Gen Arai says the company chose San Francisco because its residents, unlike other coastal cities, seamlessly marry life in the big city and leisure of the great outdoors. Lake Tahoe and Yosemite National Park are mere hours away. And for those in need of versatile clothing to adventure both frontiers, this is where Goldwin steps in.

We Recommend
  • Around the World in Techwear: the Best Outdoor Clothing Brands You Need to Know
    • Style
  • Goldwin: Techy Outerwear For Any Occasion (EXCLUSIVE)
    • Style
  • Afterlabel Give Outerwear An Italian Flair
    • Lifestyle
    • sponsored
  • Wind? Rain? Snow? These Weatherproof Jackets Have You Covered
    • Style
  • These Waterproof New Balances Are a Piece of Japanese Streetwear History
    • Sneakers
What To Read Next
  • HOKA's Chunky Hiker Is Seriously Smoking
    • Sneakers
  • Veja's New Running Shoe Is a Surprisingly Slick Crossover Sneaker
    • Sneakers
  • The Trader Joes Tote Bag Is No Stanley Cup
    • Style
  • Ghettotech, Bootytech, Sextech, meet the Detroit trio HiTech
    • Culture
  • Kendall Jenner in Business Bottega Is Best-Dressed Material
    • Style
  • 2024, the Year of the Beautiful Celeb Couple
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.