Jordan Brand has its FIBA 2019 footwear collection. It features two retro models, an Air Jordan 4 and Air Jordan 12, and two contemporary silhouettes, the new Jordan Jumpman Diamond and the Air Jordan 33 SE. As its name suggests, the collection celebrates this summer’s FIBA Basketball World Cup in China.
The new Jordan Jumpman Diamond was co-designed by Nike legend Tinker Hatfield. “In designing the shoe, we were talking with Tinker about how you offer something with a certain attitude that still carries purposefulness,” says David Cin, senior design director for Jordan Brand performance footwear. “Tinker was looking for density in the frame where you need it most during gameplay.”
The Air Jordan 4 is predominantly red, taken from China’s flag, with contrasting details in navy. The original mesh-filled cutouts on the side have been replaced with graphics inspired by the national flags of the countries competing in the tournament.
The Air Jordan 12 is white with red and gold detailing. Chinese characters meaning “Love the Game” are present below the heel strap. The model was also the first Jordan Brand shoe to be released in Greater China when it originally came out in 1996.
The Jordan Jumpman Diamond is available today, August 8 in China. The Air Jordan 33 SE will be available on August 22, the Air Jordan 4 on September 1, and the Air Jordan 12 on August 24.
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