Serial collaborator Junya Watanabe has designed what may be The North Face's most expensive hoodie ever. At $630, the Earth Hoodie isn't for the faint of wallet but there's a method behind the madness. In fact, it could be downright inspiring.

Released by The North Face Japan and EYE Junya Watanabe MAN line — Junya Watanabe is the COMME des GARÇONS designer's womenswear line, Junya Watanabe MAN is menswear, EYE Junya Watanabe MAN is menswear collaborations — the Earth Hoodie is produced using the "brewed protein" devised by Japanese textile company Spiber.

Spiber has previously partnered with The North Face Japan's parent company, Goldwin, on a limited edition sweater and jacket that utilized this same brewed protein. In fact, this Earth Hoodie is a direct successor to the TNF x Spiber Moon Parka from 2019.

What's the big deal with this weird fabric? The idea is to create something that bridges the gap between the organic and the manmade, something easy on the environment that can one day be scaled to meet needs in industries that reach beyond the fashion biz.

As the company's name implies, Spiber is inspired by spider thread, one of the world's strongest naturally occurring byproducts. Its brewed protein is lab-grown using fermented microbes, made using neither animals or on plastics.

The resulting material is remarkably durable, supple, and easy to manipulate, translating organically from technical parka to fleecy hoodie.

Watanabe and The North Face's Earth Hoodie retails for ¥93,500 (about $630), which gets you a trim layering piece with a few zippered pockets. Wonder if those are also eco-friendly?

The hoodie isn't exactly pushing the stylistic envelope either but it exists to both demonstrate the versatility of Spiber's brewed protein and introduce the textile to a wider market.

Brewed protein's low carbon footprint and expansive applications would indeed help it offset the fashion industry inherently wasteful production processes, though plenty of other factors contribute to the problem beyond textiles alone.

Still, any step towards alleviating the issue is one in the right direction, so I say bring it on, Spiber. Brewed protein for all.

Your Highsnobiety privacy settings have blocked this Instagram post.

This isn't the biggest TNF collaboration this month, let alone this week. Recently, TNF has rolled out partnerships with Paraboot, Supreme, and artist KAWS, the latter of which was premiered exclusively by Highsnobiety.

Watanabe, meanwhile, has more quietly issued his own seasonal partnerships, though there are many more in store for next season.

Gone are the days of backpack jackets; this is Watanabe's Jamiroquai era.

We Recommend
  • Timothee Chalamet wears a black Stüssy x Junya Watanabe sleeveless hoodie, leather pants, black boots
    Timothée Chalamet Casually Debuted the Year's Biggest Streetwear Collab
    • Style
  • junya watanabe new balance 1906R loafer
    Junya Watanabe's FW24 New Balance Sneaker Isn't Like the Rest
    • Sneakers
  • junya watanabe palace collab
    Get in Your Bag? Junya Watanabe & Palace Said Be the Bag
    • Style
  • gore-tex jackets
    The Most Stylish GORE-TEX Jackets For Fall 2023
    • Style
  • junya watanabe man oakley collab
    Junya Watanabe x Oakley? Yep, In the Flesh
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • On Running's Cloudmonster 2 sneaker
    On's Beastly Running Shoe Is Now Even More of a Monster
    • Sneakers
  • Moschino Fall/Winter 2024 collection runway show
    Even Moschino Has Gone Quiet Luxury
    • Style
  • MM6 Maison Margiela's Dr. Martens shoe collaboration for Fall/Winter 2024
    MM6 Maison Margiela's Dr. Martens Are a Rugged Twofer
    • Style
  • A woman with blonder hair, faced hidden
    So, Who Is Pop Crave, Really?
    • Culture
  • DKNY x Highsnobiety
    You Can Take DKNY Out of New York, But You Can’t Take New York Out of DKNY
    • Style
    • sponsored
  • wsr main feb week 4
    From ASICS to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.