Aside from showcasing his impeccable acting on the big screen, Keanu Reeves is taking a break from Hollywood and heads to Milan this week for its annual motorcycle trade show, Esposizione Internazionale Ciclo Motociclo e Accessori, or EICM.

Unveiling three new motorcycles, he has spent the past years of his life designing and building for his own shop Arch Motorcycle, which he founded with business partner and well-known bike designer, Gard Hollinger. The two first began working in 2007 until eventually deciding to build and sell bespoke bikes that range from $78,000 USD and up.

The three highlighted bikes consist of an updated original KRGT-1 for 2018, with tweaked looks, upgraded suspension, better brakes, and EURO 4 emissions compliance. The second is the Arch 1, boasting a single-sided swing arm that offers a sportier, more aggressive ride than the average cruiser, and finally, the trio is rounded out with a very exclusive Arch Method 143, as Reeves and Hollinger will only make 23 of these “concept production” bikes.

Watch the video below for a full scope of the custom motorcycle shop, while pricing for the new models won't be revealed until next year.

In other bike news, watchmaker TW Steel presents a matching custom motorcycle and watch in ‘Desperado.’

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.