Kering is getting in on the beauty boom. The luxury fashion conglomerate announced the creation of a new division, Kering Beauté, to develop beauty lines for its roster of labels.

Among the fashion houses reportedly expanding into beauty? Alexander McQueen, Bottega Veneta, and Balenciaga, all of which dabble in fragrance and are currently licensed to multinational distributor Coty.

Your Highsnobiety privacy settings have blocked this Instagram post.

The move signals a shift in Kering's strategy. The creation of an in-house beauty division will allow to the company to directly manage its beauty business rather than license fragrance and cosmetics out to Coty.

Of course, this shift will take time. In addition to Alexander McQueen, Bottega Veneta, and Balenciaga, Coty also holds the license to Gucci Beauty, a deal that is expected to expire in 2028. It's unclear whether Kering is exploring avenues to regain control of Gucci, as well YSL Beauty, which is currently licensed to L'Oréal.

Industry insiders began speculating that Kering was mulling a big beauty move earlier this year, citing CFO Jean-Marc Duplaix's assertion that the company was "building a team to assess the opportunities and different options" for its beauty business.

"We will take a few months to decide what [are] the best solutions,” Duplaix told WWD last October. "We had mentioned that we had some short-term termination as regards certain licenses operated. While for Gucci, it’s a more longer-term expiration time."

Clearly, Duplaix delivered on his word. So, what does the future of Kering Beauté hold? Bottega Veneta eyeshadow? Balenciaga skincare? The possibilities are endless.

We Recommend
  • Supreme Wove Itself Into Bottega Veneta's Bag
    • Style
  • Size Does Matter: 2024 Is Big Bags, No Bummers
    • Style
  • Bottega Veneta's New Sneaker Is Brighter Than the Sun
    • Style
  • Bottega Veneta's Nomadic Luxury Goes Extra Portable (EXCLUSIVE)
    • Style
  • Why Kylie Jenner Bottega Veneta'd Her New Vodka Brand
    • Culture
What To Read Next
  • Nike's Beloved Court Shoe Just Got a Incredibly Stylish Upgrade
    • Sneakers
  • This Parisian Merch Has a Love-Hate Relationship With the City
    • Style
  • The Jordan 4's Skate Shoe Era Only Gets Better
    • Sneakers
  • A Low-Rise Jordan Icon Is Back After a Decade
    • Sneakers
  • Dreaming Big With JW Anderson
    • Style
  • At Martine Rose, Nike's Hybrid Air Max Sneaker Suddenly Appeared
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.