asics x kiko ASICS GEL-BURZ 2 Kiko Kostadinov

FW18 marks London-based menswear designer Kiko Kostadinov’s second ASICS collaboration. Together, they have produced the GEL-Burz 2, which takes its inspiration from the traditional pottery made in Kostadinov’s native Bulgaria and is designed to mirror the designer’s latest ready-to-wear collection.

Kostadinov’s first ASICS sneaker, the chunky GEL-Burz 1 runner, was wildly popular among those sneakerheads who have helped elevate chunky “dad-shoe”-type sneakers in recent times. The new collab, built on elements of the GEL-Venture 6 and GEL-Nimbus 20 silhouettes, features ASICS’ FlyteFoam and GEL technology and replaces the translucent rubber layers of its predecessor with a pottery-inspired leather panel branded with ASICS stripes. Buyers can choose between three colorways: "seafoam," "forest," and "terracotta."

While this is only Kostadinov’s second ASICS collaboration, fans of the partnership can look forward to more, with the designer having previously unveiled the ASICS GEL-Delva 1, which was initially slated for a Summer 2018 release. In addition, Kostadinov outfitted models at his SS19 runway show with what has tentatively been named the “Tug of War” sneaker, which you can check out here.

Highsnobiety image director NIK headed the in-house photoshoot for the Kostadinov x ASICS GEL-Burz 2, creating a series of visuals that blend elements of CGI with dozens of layered shots of the real sneaker to create images so sharp they're beyond the perception of the human eye. In NIK's own words, the technique "gives the whole image a synthetic, hyperreal feel that matches the high-end look of the sneaker.”

A pre-launch for the sneaker took place on July 21, but sneakerheads can look forward to the GEL-Burz 2's global release on August 10.

Select retailers such as END., Dover Street Market, and Mr. Porter are likely to be stocking the sneakers.

Is Kostadinov’s new ASICS kick better than his first ASICS collaboration? Will you be copping? Let us know in the comments.








In related news, Kiko Kostadinov also recently collaborated with Camper on Derbys and boots.

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