Brand name



Chuo Ward, Kobe, Hyogo, Japan.


Motoi Oyama

What does ASICS stand for?

ASICS is an acronym for "Anima Sana In Corpore Sano," a Latin phrase meaning "A Sound Mind in a Sound Body." The brand emphasizes the idea of promoting physical health and wellness.

Where are ASICS shoes made?

ASICS is a Japanese company, and many of its products are made in Japan. However, to meet global demand, ASICS also manufactures some products in other countries, such as Vietnam and China.

Are ASICS good running shoes?

Yes, ASICS is well-known for its running shoes. Their models often incorporate innovative technology like GEL cushioning for enhanced comfort, and the brand has a reputation for durability and support.

How do ASICS shoes fit?

ASICS shoes tend to run true to size, but the exact fit can depend on the specific model and your foot shape. It's generally recommended to try shoes on in-store or check online reviews for sizing advice on specific models.

How to clean ASICS shoes?

You can clean ASICS shoes with mild soap and warm water. Remove the insole and laces and wash them separately. Avoid drying your shoes in direct sunlight or near a heat source.


Kihachiro Onitsuka, a former military officer, establishes Onitsuka Co., Ltd., the precursor to ASICS. The company initially makes basketball shoes out of his living room in Kobe, Japan.


Onitsuka Co., Ltd. introduces the Marathon Tabi, a shoe designed for long-distance running.


The brand gains international recognition when it starts exporting shoes to Australia, marking its first global expansion.


During the Tokyo Olympic Games, several athletes wear Onitsuka shoes, helping the brand gain visibility and prestige on a global platform.


The brand launches the Mexico shoe line, known as Onitsuka Tiger. The shoes become popular for their distinctive crossed stripes design.


Onitsuka Co., Ltd., GTO Co., Ltd., and JELENK Co., Ltd. merge to form ASICS Corporation. The new brand name, "ASICS," is an acronym for "Anima Sana In Corpore Sano," a Latin phrase meaning "A Sound Mind in a Sound Body."


ASICS America Corporation is established as a wholly-owned subsidiary.


ASICS introduces the GT-II, the first running shoe with Gel technology, which provides superior cushioning and comfort.


The company debuts the Kayano Trainer, a shoe that quickly becomes a classic in the ASICS lineup and an iconic style in the athletic footwear industry.


ASICS Research Institute of Sports Science is established in Kobe, providing the brand with cutting-edge research facilities to improve and innovate their products.


ASICS continues to grow, innovating with new shoe technologies and expanding its global presence. The brand also becomes more involved in sponsoring athletes and sports events.


ASICSTIGER brand is re-issued and a full product lineup is rolled out to meet the expanding "sports lifestyle" market demand.


FlyteFoam-Based Running Shoeis released. The lightest midsole material in the history of ASICS.


Novak Djokovic (wins the international tennis tournament in 2018) wearing ASICS tennis shoe "GEL-RESOLUTION™ NOVAK" to great success in various tournaments.

Yasuhito Hirota is Appointed COO and Representative Director


METASPEED™ SKY/EDGE running shoes released


Yasuhito Hirota was appointed President CEO, COO and Representative Director, and Motoi Oyama was appointed Chairman and Director.

ASICS launched the trainning wear that incorporated the same functional structure as the “Podium Jacket”, the main item of the official sportswear for the Japanese national team at the 2021 international multi-sport competition. It was equipped with ACTIBREEZE™, a unique functional structure that identifies areas where body temperature tends to rise and effectively lowers humidity based on the "ASICS Body Thermomapping" proven by the ASICS Institute of Sport Science.


Ronnie Fieg reflects on the importance of ASICS.


Kiko Kostadinov x ASICS

Latest Stories

  • charlotte-cardin-asics

    Charlotte Cardin's New Album Was Made in These ASICS

    • Sneakers
  • model walks the runway during the Cecilie Bahnsen Womenswear Spring/Summer 2024 show as part of Paris Fashion Week.

    Cecilie Bahnsen Is Upcycling ASICS Again

    • Sneakers
  • Image on Highsnobiety

    This ASICS GT-2160 Soars Above the Clouds

    • Sneakers
  • japanese clothing brands

    38 Japanese Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them

    • Style
  • 8on8's ASICS GEL-Kayano 14 sneaker collab, including tonal black and white running shoes

    These Collaborative ASICS May Look Plain, But They Ain't

    • Sneakers
  • Image on Highsnobiety

    The Best Sneakers to Add to Your Rotation This Week

    • Style
  • Image on Highsnobiety

    The Best Sneakers of 2023... So Far

    • Style
  • a look at the NEEDLES x ASICS sneaker collab

    NEEDLES’ ASICS Are Too Cool for School

    • Sneakers
  • Image on Highsnobiety

    ASICS & GmbH Are In Cahoots Again (Shocker!)

    • Sneakers
  • gallery dept asics gt-2160

    Gallery Dept. & ASICS Linked for a GT-2160 Collab, Apparently

    • Sneakers
  • asics gel kayano legacy

    After 30 Years, ASICS' GEL-KAYANO Looks As Good As Ever

    • Sneakers
  • Image on Highsnobiety

    The Best Black Sneakers for Any Rotation

    • Style


  • Image on Highsnobiety

    A Guide to Our Favorite ASICS Shoes on The Market

    • Style
  • Image on Highsnobiety

    These Under the Radar ASICS Sneakers Deserve Your Attention

    • Selects
  • asics novablast

    The ASICS Novablast Took Over This Year & These Pairs Show Why

    • Selects
  • Image on Highsnobiety

    Kiko Kostadinov & ASICS Are Rewriting the Rules of Collaboration

    • Style
  • Image on Highsnobiety

    Kiko Kostadinov’s ASICS Sneakers Are Too Good to Be Slept On

    • Selects
  • Image on Highsnobiety
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.