Following multiple teasers, Ronnie Fieg and KITH officially unveil their latest collaboration with Coca-Cola. Accounting for their fourth joint effort, the new KITH x Coca-Cola collection consists of 105 pieces drawing inspiration from the Coca-Cola archives, while also referencing the island lifestyle of Hawaii. The color palette for the range represents the eight main islands of Hawaii, as the collection includes denim truckers, camp shirts, board shorts, short-sleeve rugby shirts, and windbreakers, in addition to swimwear and surfboards.
KITH's new Coca-Cola assortment also features collaborations with other brand partners such as Mitchell & Ness, Orlebar Brown, Golden Bear, Garrett Leight, and Channel Island. Mitchell & Ness comes through with retro athletic apparel in the form of mesh batting practice tops and basketball shorts in a custom Hawaiian print, alongside a selection of headwear. Orlebar Brown’s signature Bulldog swim trunk is then offered in two variations, while Golden Bear presents a varsity jacket in a colorblocked design with leather sleeves. Garrett Leight provides the eyewear for the project, featuring a custom frame and Coca-Cola branded lenses. Finally, Channel Island has cooked up limited edition custom surfboards for the collection.
To complement the apparel and accessories, KITH and Converse bring back the Chuck Taylor 1970 that debuted as a friends and family design in 2017. The vintage washed blue denim Chucks boast Coca-Cola embroidery, a removable interior bottle cap-shaped All Star patch, and green translucent outsoles.
To commemorate the launch of the new KITH x Coca-Cola collection, KITH is hosting a special pop-up experience in Oahu, Hawaii, located in the Royal Hawaiian Center at 2201 Kalakaua Avenue in Honolulu. The shop is now open with the complete collection.
Comprised of styles for both men and women, KITH's new Coca-Cola collab launches this Friday, August 9, at all KITH shops and online. Purchases from the collection come with a KITH x Coca-Cola glass bottle while supplies last.