LIVINCOOL founder Emanuele D'Angelo popped down to NYC's SoHo last night to document Coach's interactive pop-up, Life Coach.

Inspired by a "vision of inclusive luxury" and New York City, the place where the brand was founded, the event was intended to reflect how Coach views the modern American Dream. Guests who attended were invited to explore four interactive spaces, centered around themes of creativity and self-expression. Created in collaboration with set designer Simon Costi, activities included tarot, games, art, and live performances, with the experiences said to heighten the senses and lead guests on a journey of self-discovery.

The pop-up will run until June 17 and is now open to the public. Those who want to attend are advised to book in advance, although walk-ins are, of course, welcome. Fortune tellers and artists are scheduled to appear throughout the week, joining a rotation of DJs curated by Balamii Radio.

Find the Life Coach pop-up at:

107 Grand Street SoHo New York City

Will you pop down to the Life Coach pop-up? Let us know in the comments.

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