If you're looking to invest in a luxury watch, you're not alone in feeling overwhelmed by the dizzying array of brands and models out there. However, if you have the means, investing in a high-end timepiece can be a smart move, as long as you know what you're doing.
Of course, luxury watches come with a hefty price tag, but some models are more worthwhile investments than others. It's important to be a savvy shopper when making such a significant purchase – one that you'll be wearing every day.
Thankfully, high-end watches like Rolexes and Omegas aren't just for Wall Street bankers anymore. These days, a luxury watch can be the perfect finishing touch to any outfit, whether you're rocking dress shoes or a pair of sneakers.
To help you make an informed decision, we've compiled a list of luxury watches that are sure to hold their value for years to come.
Check out the best luxury watches to shop right now
Rolex Air-King
Reference Number: 126900 Retail Price: $7,400
The new Ref. 126900 replaces the 2016 version, but keeps the same 40mm size and Oyster bracelet. However, the case has been updated with straight sides and lugs, and crown guards have been added to put it in the brand's Professional watches category. One standout feature is the polished, non-indexed bezel that sets it apart from other watches in the lineup. Another change is the addition of a 0 before the 5 on the minutes scale, making it easy to distinguish from earlier models.
The Air-King also has Chromalight, a proprietary lume from Rolex, applied to the numerals, hands, and triangular hour marker. This gives it a bright glow in the dark and enhances legibility. The watch is powered by the COSC-certified Superlative Chronometer caliber 3230, ensuring precise timekeeping.
While the Air-King may not have the same cult following as some of Rolex's other models, it's quickly gaining popularity among collectors and enthusiasts. The watch is retailing for $7,400, but on the secondary market, it's already fetching around $11,000. So, keep an eye out for the Rolex Air-King – it might just be the next big thing.
Zenith Chronomaster
Reference Number: A384 Retail Price: $7,500
The Zenith Chronomaster A384 Revival is a true gem among timepieces. Its classically round chronograph with pump pushers and a flamboyant tri-color palate has captivated collectors for years. But out of all its variations, the 2nd Edition stands out as the most iconic version with the most potential for future collecting. Its fully white dial, black subdials, and black central chronograph seconds hand evoke a vintage charm while maintaining modern-day relevance.
What's more, the movement inside is the El Primero 400 automatic caliber, a modern incarnation of the original automatic chronograph El Primero 3019 PHC. After fifty years, this movement still remains a true classic and a testament to Zenith's engineering prowess.
As a collector, the Zenith Chronomaster A384 Revival 2nd Edition is a must-have timepiece that you won't regret adding to your collection. With prices ranging from $8,000 to $12,000, it is an excellent investment opportunity, especially if you can snag it within the lower half of the price range. With only 200 pieces ever produced, it's a highly coveted item that will only appreciate in value over time. Don't miss out on the chance to own a remarkable piece of horological history that will only become more sought-after and valuable as time goes on.
H. Moser & Cie. Streamliner Centre Seconds
Reference Number: 6200-1200 Retail Price: $22,900
If you are looking for a watch that stands out from the world of traditional sports watches, we've got a watch for you. The H. Moser Streamliner Centre Seconds Matrix Green doesn't look like any of the other stainless steel integrated bracelet watches that have been trending in 2019 and 2020. It features a time-only configuration and a brilliant green fumé dial. The stainless steel integrated bracelet sports watch can often be full of designs that are certainly iconic, but often appear derivative.
That's because most of the designs stem from two creations from one man, Gerald Genta: the Royal Oak and Nautilus. The original list price was $20,000, but they are currently selling for roughly $27,500 to $35,000. Prices have been steady in this range, which is a good indication that the Streamliner Central Seconds could be a great investment for the future.
Girard-Perregaux Laureato 42 Infinity Edition
Reference Number: 6200 - 1100 Retail Price: $15,200
If you're a fan of iconic sports watches with integrated bracelets, then you can't miss the Girard-Perregaux Laureato. This watch first made its debut in 1975, beating Genta's famous Nautilus and Ingenieur to the market by a year. Its sleek, slim case, raised octagonal bezel, and integrated bracelet set it apart from other watches of the time. And thanks to its innovative quartz movement, it quickly became a fan favorite in the 1970s.
Fast forward to 2016, and the Laureato collection was relaunched, taking inspiration from its predecessor. One standout model from the collection is the Girard-Perregaux Laureato 42 Infinity Edition, limited to just 188 pieces and exclusively created for German jewelry retailer Wempe. The 42-mm case is a mere 10.7 mm thick, giving it an ultra-sleek profile. But what really sets this watch apart is its striking black onyx dial. Unlike the regular models, which feature a "Clou de Paris" motif, the deep black hue of the onyx dial is simply breathtaking.
This watch comes equipped with the automatic in-house GP01800-1404 movement, ensuring precise timekeeping and reliability. And with only 188 pieces produced, it's no surprise that this timepiece sold out in no time. Its retail price of $14,000 upon introduction in 2020 has already shot up, with current prices ranging from roughly $17,000 to $20,000. Given its limited edition status and stunning design, it's only a matter of time before its value continues to climb. So, if you're looking to add a unique and sought-after piece to your collection, the Girard-Perregaux Laureato 42 Infinity Edition is an opportunity not to be missed.
Patek Philippe Steel Nautilus
Reference Number: 5711 Retail Price: $33,000
The Patek Philippe Nautilus has gained immense popularity in recent years, especially after it became a favorite among musicians and the newly affluent, leading to a surge in demand among collectors. The watch's value skyrocketed to unimaginable heights before stabilizing in the latter half of 2022, with retail prices still exceeding $80k. Nonetheless, I believe the Nautilus is a wise investment, particularly if you can purchase one near or at retail prices.
Its avant-garde design, slender case, immaculate finishing, and exceptional movement have made it a favored choice among collectors who admire Patek Philippe's unparalleled legacy but crave a simple sports watch.
Additionally, the watch features a 40mm stainless steel case, an alluring blue dial, and the remarkable 26-330 S C in-house caliber by Patek Philippe. The technical specifications of the 26-330 S C watch movement comprise a 30-jewel construction, a 45-hour power reserve, a 21k gold rotor, and a 4 Hz frequency, along with a simple date complication.
Audemars Piguet Royal Oak Jumbo
Reference Number: 16202 Retail Price: $34,000
The Royal Oak watch by Audemars Piguet is a legendary timepiece that has been produced in countless models over five decades. 2022 marks its 50th anniversary, and to celebrate, Audemars Piguet has dropped a special edition model that is turning heads.
The new Royal Oak "Jumbo," Ref. 16202 is the latest version of the classic timepiece, replacing the 15202 model that has been reigning supreme since 2000. The new Jumbo features a new movement, the caliber 7121, which is ultra-thin and has time and date functions. It also boasts a repositioned logo and a new double-hash index at 12. The Jumbo is available in four references: steel, pink gold, yellow gold, and platinum. The steel model is priced at $33,200, while the gold models are priced at $70,500. The platinum model is so exclusive that the price is only available upon request.
The steel model of the Ref. 16202 is currently fetching over $150,000 on the pre-owned market, proving that the Royal Oak is still highly sought-after among collectors and enthusiasts.
Whether you're a watch aficionado or a fashion-forward individual looking for a statement piece, the Royal Oak is an iconic and timeless watch that deserves a place in any collection. With its sleek design and impressive craftsmanship, the Royal Oak is a must-have for anyone who appreciates fine horology.
While we are on the subject, if you need some help picking out your first luxury watch, be sure to check out our luxury watch guide.
