Highsnobiety
mfpen

Despite being based in Copenhagen, itself a relatively vibrant hub of fashion activity, mfpen mostly keeps to itself. It's not that the label is especially unfriendly, it's more that mfpen doesn't really care for "fashion" in the traditional sense. Rather than indulge in vapid pleasantries, mfpen just makes good clothing.

The mfpen silhouette is slouchy, easy, unbothered. It's rooted in the kind of throw-on-and-go staples proffered in the past by Polo Ralph Lauren and Agnès B, from the approachable prices to the mix n' match appeal of mfpen's exquisite staples.

But just because mfpen is inspired by bygone eras doesn't mean that its design ethos are similarly old-fashioned.

Your Highsnobiety privacy settings have blocked this Instagram post.

On the "Production Values" tab of its website, for instance, you can read about mfpen's promise to forego any new materials in its manufacturing process.

Instead, all of the garments are made of upcycled deadstock, recycled fibers, or eco-conscious textiles like organic cotton and tencel.

There's no perfect solution to fashion's cycle of waste but mfpen also produces only a minimum number of SKUs each season, thus cutting down on the clothing left over or discounted each season.

It ain't perfect but, for an indie brand at mfpen's scale, it's the second best thing to not making anything new at all.

Your Highsnobiety privacy settings have blocked this Instagram post.

Note that mfpen doesn't scream about these values nor does it market itself as being a "sustainable" brand for the sake of winning empty platitudes. I only mention them because they're crucial to understanding mfpens' appeal without actually handling the garments yourself.

In fact, mfpen might even be too low-key for its own good: it doesn't care to market itself at all.

The brand instead allows its perfectly minimalist garments to do the talking, spreading the good word through a curated assortment of stockists that style mfpen's effortless shirts, professorial cardigans, thigh-length wool overcoats, and baggy pleated jeans with "normcore" leather shoes and ASICS.

Your Highsnobiety privacy settings have blocked this Instagram post.

The approach has worked a charm, allowing mfpen to organically expand its operation without compromising its beliefs, picking up admirers across the globe as diverse as fashion podcasters and twenty-something Japanese clothing fiends.

Sold by retailers as big as SSENSE and as small as local boutiques in cities like New York, Seoul, and Kanazawa — akin to likeminded no-nonsense designers such as Camiel Fortgens, mfpen has a sizeable following across East Asia — mfpen is keen to grow at its own pace.

And this is as good a time as any to join the bandwagon.

We Recommend
  • rassvet Julian Klincewicz
    RASSVET x Julian Klincewicz Turns Poetry Into Clothing
    • Style
  • _J.L-A.L_ fw24
    _J.L-A.L_ Takes Corporate Clothing to New Places
    • Style
  • A model wears a blue Dingyun Zhang x Moncler puffer hat & black puffer coat
    3 Years Later, Puffer Sage Dingyun Zhang Is Finally Selling His Own Clothes
    • Style
  • A model wears Famous Stars & Straps' October 2023 drop
    Did Anyone Notice Travis Barker Quietly Relaunching His Clothing Brand?
    • Style
  • Phoebe Philo has launched her first collection under her eponymous label.
    The Phoebe Philo Brand Is Here & It's Gonna Cost You
    • Style
  • Image on Highsnobiety
What To Read Next
  • Nike air max wallet
    This Ain't an Air Max Sneaker. It's Nike's Newest Accessory
    • Sneakers
  • nike air max day 2024 releases
    Nike Air Max Day 2024: Everything Air Lovers Need to Know
    • Sneakers
  • Yayoi Kusama x Louis Vuitton
    In an Era of Collaboration Saturation, How Do Brands Stand Out?
    • Style
  • END. x HOKA sneaker collaboration 2024.
    Can Anyone Stop HOKA?
    • Sneakers
  • Willy Chavarria FW24 Parfums de Marly
    For FW24, Fashion Got Fragrant
    • Beauty
  • comme des garcons new balance 610 snaekers
    COMME des GARÇONS' Dropping the Perfect New Balance Slip-On
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.