Commencing on April 17, Milan Design Week is the largest yearly design fair in the world.

Its annual selection of curated installations and exhibitions draws a huge crowd, and this year Highsnobiety will be live on the ground with its own set of events, exclusive merch, and online coverage.

For those who are lucky enough to be in the Italian city, this kicks off with us linking up with old friends over at Bar Basso. The Milanese institution is famous for inventing the Negroni Sbagliato (yes, that's the same drink Emma D'Arcy has a soft spot for) and has long been the drinking hole of choice for designers — including the likes of Alessandro Michele, Virgil Abloh, and Maurizio Gucci.

For our second collaboration with the bar, we will be hosting an exclusive event on April 18 to celebrate the launch of our new Negroni Sbagliato-themed collaborative merch and homeware.

This is followed up with the opening of our pop-up shop at Bar 2000 in the One Block Down store on April 19 with coffee, juice, and paninis being given away on its opening day. The pop-up shop will be open till April 21 and allow you to purchase our Salone del Mobile collaborative merch and a selection of exclusive products.

But don't worry if you can't take the trip to Milan, as all of this will also be available online on the Highsnobiety Shop from April 19.

Having opened up our pop-up shop, it's time to travel to Sunnei in the evening for an event soundtracked by Sunnei Radio and a look at our exclusive homeware range created with the brand.

Another exclusive collaboration that's releasing as part of Milan Design Week is a co-branded notebook with Moleskin, and April 21 sees us at a panel talk with the brand and our VP of Creative & Buying, Herbert Hoffman.

Then, to end the day and a jam-packed Milan Design Week, we will be partying into the early hours of the 22nd together with Campari Soda and a line-up featuring sounds by LSDXOXO, Coucou Chloe, and Coco Em.

Be sure to check out everything that we have going on if you're in Milan that week and tune in to our coverage of Milan Design Week and Salone del Mobile across all of our online platforms. And don't forget to browse the Highsnobiety Shop from April 19 to shop our collaborative products, from LAMY pens to Bar Basso aprons.

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