adidas Consortium has tapped Japanese label NEIGHBORHOOD and Taiwanese retailer INVINCIBLE for a special collaboration on the NMD_R1, packed with Asian iconography. At the core, the project delves back into the NEIGHBORHOOD archive, referencing past designs all while looking ahead with innovative materials and futuristic applications.
Inspiration for the NMD_R1 initially came from NEIGHBORHOOD’s 2004 contribution in celebration of the 35th anniversary of adidas’s Superstar. The color and material choices are a nod to this previous delivery, in addition to subtle, complementary references.
Next, INVINCIBLE looked to NEIGHBORHOOD’s “Mash Jacket,” a standout souvenir jacket embroidered with tigers, dragons and ornate lettering. The tiger has in turn been applied to the NMD as one of the sneaker’s most prominent aspects. From tiger stripe camouflage, to a golden tiger head on the right heel, East Asian’s largest and most powerful cat is well-represented on this triple threat collab.
The NMD’s monochrome upper is a reference to the aforementioned Superstar, while both NEIGHBORHOOD and INVINCIBLE branding have been applied to the EVA plugs below. Lastly, adidas’s patented Boost tooling is present to provide enhanced comfort and stability.
A pre-release for NEIGHBORHOOD and INVINCIBLE’s adidas Consortium NMD_R1 is scheduled for November 24 at INVINCIBLE, as well as online, while a general drop will take place December 29 at global Consortium accounts.
In other Three Stripes news, take an early look at Pharrell’s brand new NMD pack.
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