Nike's 3D-Printed Air Max Sneaker Is "the iPhone Moment for Footwear"
Nike isn't on 10 anymore. It's on 1000. With the help of 3D-printed shoe company Zellerfeld, Nike has created the most technologically innovative Air Max sneaker — perhaps ever.
The Air Max 1000 is both a wearable homage to Air Max's past while indicative of the innovation and advancement that will guide sneakers of the future.
The Air Max 1000 shoe is a new Air Max silhouette powered by Zellerfeld's proprietary and fully automated 3D printers, which can turn digital designs into wild, recyclable sneakers on the fly.
It's an innovation that echoes the initial ingenuity of Nike's Air Max unit, itself a giant leap forward for footwear.
In one major move, this futuristic Air Max sneaker eschews laces entirely. No need: Its squishy, elastic form snugly wraps the foot.
The Air Max 1000 is still an Air Max, however, so it's fitted with a visible air unit in its sole that looks similar to the Air Max 90, arguably the single most iconic Air Max sneaker ever.
In June, Nike exclusively launched the Air Max 1000 in its electric blue colorway during Paris Fashion Week. That colorway will not return on August 19 via the Nike website when the Air Max 1000 sees wider release in black and "Oat" colorways for $180.
And though it will still be quite limited, the Air Max 1000 will not be limited to the "300 pairs" being bandied about by some sneaker-leak publications. The exact numbers? Zellerfeld wouldn't specify.
Just because these shoes are 3D-printed doesn't mean they're going to be easy to get.
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