Highsnobiety
Double Tap to Zoom

Nike’s new release, a blue and white-colored Air Max Plus (a model also known as the Nike TN) made to celebrate the city of Naples, proves one thing: the Seria A is especially stylish at the moment. 

Italian football has always been stereotypically stylish, from its undeniably cool cigarette-smoking players to the many iconic kits it has produced, but its top league is currently inundated with teams overtly merging the beautiful game with fashion.

The Seria A's fashion-conscious teams include newly-promoted Venezia FC, the historically fashionable side now donning shirts created by Drake’s Nocta label, Inter Milan which continues to collaborate with everyone from Daniel Arsham to this very magazine, and SSC Napoli who play in kits created by none other than Armani (or more accurately, Emporio Armani). 

Your Highsnobiety privacy settings have blocked this Instagram post.

Now, Napoli fans also have exclusive Nike sneakers to wear with their EA7-produced kits.

Your Highsnobiety privacy settings have blocked this Instagram post.

While not an official collaboration with SSC Napoli, the new Nike Air Max Plus Napoli will undoubtedly be most popular with the club’s fans, something Nike's footwear designers must have known while creating its inimitable colorway, especially after the success of the collaborative Barcelona x Nike Air Max Plus. 

The sneakers are dressed in light blue and white, the same colors as SSC Napoli’s home strip. 

Your Highsnobiety privacy settings have blocked this Instagram post.

On the heel of the shoes is “Vir' Napule e po' muor'” which translates to “see Naples and die,” a pride-filled but slightly morbid saying famously used by German writer Johann Wolfgang von Goethe. In other words: It don't get better than this, folks.

Your Highsnobiety privacy settings have blocked this Instagram post.

Releasing on September 5 via Footlocker and select Nike stores, you can expect to see this sneaker on the terraces of SSC Napoli's home ground, the Diego Armando Maradona Stadium, a lot this year. 

We Recommend
  • A Lovely Pink Nike Air Max Sneaker Is Back in a Big, Bubbly Way
    • Sneakers
  • Nike Sculpts a Pretty (& Thicc) "Alabaster" Air Max Sneaker
    • Sneakers
    • sponsored
  • An Iconic Nike Air Max Sneaker Goes Swoosh-Free
    • Sneakers
  • For Its Next Nike Sneaker, Supreme Goes Max Air & Full Leather
    • Sneakers
  • Nike's Tiffany-Flavored Air Max Looks Like Luxury
    • Sneakers
What To Read Next
  • The Fashion Files: Levi's®, Linen, and the Laws of Spring Style
  • A Great "Bred" Jordan Sneaker Is Born Again (& Short Again, Too)
  • Nike's Seoul-Inspired Jordan Sneaker Is Back & Legimately Better Than Before
  • This Is the Only T-Shirt That Matters Right Now
  • Pop Quiz: Are You Ready for Luxury Fashion's Class of 2026?
  • This Is What It Looks Like When One Converse Eats Another