For its Breaking2 project, Nike is gathering three of the world's best marathon runners — Eliud Kipchoge, Zersenay Tadese, and Lelisa Desisa— to attempt to beat the world's marathon record.
So far, no one has been able to complete a marathon in two hours; the closest person so far was Kenyan runner Dennis Kimetto in 2014, who completed the Berlin marathon in 2:02:57.
In the trailer for the feat above, Nike acknowledges the difficulty of the project, with a voiceover announcing that "breaking the two hour marathon barrier is impossible" and that "nobody can run that fast for that long." Then, amid beautiful running scenes, Nike cheekily announces its plans to break the barrier anyway.
The sneaker company is sponsoring the race partly as a promotional event for its new line of running shoes — the Nike Zoom Vaporfly Elite featuring a Nike ZoomX midsole, Nike Zoom Vaporfly 4%, Nike Zoom Fly and Nike Air Zoom Pegasus 34 — which Nike says will revolutionize running. We break down each sneaker in detail here.
You can watch the race live this Saturday via Nike.
In other sneaker news, Nike’s Air Max Plus gets a metallic gold makeover.