Brand: Noon Goons
Key Pieces: Check the embroidered detail on the pink button-down in slide #12. How can it not be a favorite?
Release Date: TBC
Buy: Noon Goons
Editor’s Notes: Noon Goons chose to remain local to shoot the lookbook for its upcoming FW20 collection, as the project was photographed in Los Angeles by French female duo Chaumont-Zaerpour. Like previous collections, the assortment embodies the Southern California countercultures of surf, skate, punk, and hip hop.
Noon Goons FW20 is filled with plaids and checks in heavyweight wool, felt prints, and quilting, in addition to standout embroidery. In-house favorites from the collection include a fully pinstriped suit with a velvet lapel, a leather jacket with floral detailing, tie-dye denim, and sheer shirting.
You can get a feel for Noon Goons’ FW20 range via the gallery above, which highlights friends of the brand, Kade Walker and Dani Miller, modeling the garments. The collection is showing from now until January 23 in Paris by the News Showroom.